Maruti Suzuki Project Report

A Project Report

On

A STUDY ON MARKETING STRATEGIES OF

MARUTI SUZUKI LIMTED SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD FOR THE DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION SUBMITTED BY SHIVAM GUPTA ENROLMENT NO: A1833314025 UNDER THE GUIDANCE OF Mrs. Namrata Pancholi

THROUGH AMITY UNIVERSITY NOIDA

CERTIFICATE OF ORIGINALTY

This is to certify that the project titled A Project Report On

A STUDY ON MARKETING STRATEGIES

And here again, a Maruti Suzuki is a clear winner, as shown by the recent J.D.Power CSI study . It is clear that a Maruti Suzuk iis a delight when one run it for years. The 6 highest satisfaction ratings with regard to cost of ownership among all models are all Maruti Suzuki vehicles: Zen, Wagon R, Esteem, Maruti 800, Alto and Omni.

TARGET MARKET STRATEGY AND NEEDS

In an effort to counter competition from local and foreign players, Maruti started restructuring its operations. The continuous decline in market share and sales forced the company to rethink its strategy and formulate a new competitive strategy. Maruti upgraded its manufacturing facilities to meet the foreign challenge with its claims of high-end technology. It broadened its product portfolio and expanded its sales and service network to reach all over India. The company immediately undertook the initiative of reshaping and customising the car for the Indian customer.The tall rear end was reduced and made more aesthetically appealing. The Santro was all set for the Indian launch.

.MARUTI-MARKETING

Maruti is lacking behind here. As to much surprise, some people were found out saying that they hadn’t heard much about maruti cars. Therefore, the company should run an extensive programme through print media, hoarding and television which targets the customer at large. It will have a impact on everyone.

The company should also launch advertising on FM Radio as the majority of people are listeners of radio channels.

The dealership quality of maruti should improve. People said that there were no uniform of sales executives, so they should look into that. The dealers should have their own specific websites. They should give generous discount offers during festival seasons like diwali, navratras, dusherra to gear up their sales. Maruti should advertise in sports because sports are increasingly cutting in to the share of mass entertainment channels. Maruti can improve upon themselves through regular audit by managers to ensure cleanliness, availability of proper uniforms and equipments,service personel neatly,usong time cards to communicate time to all working staff for each vehicle,fixed cleaning schedule for