Maruti Swot Analysis
A) Give a short description of the company? • The company was established in the year 1982 in gurgaon, Haryana. It was joint venture of Maruti and Suzuki. It was formerly known as maruti udyog limited. • By the time of commencement Maruti Suzuki factory they have started with 40000 cars every year. • The main theme of their business is to create value through innovation, quality, creativity, partnerships, openness and learning. • In the present market maruti Suzuki has a capacity to manufacture 1.5million family cars every year. • But there aim was to provide great performance, efficiency and environment friendliness with low cost of production • Maruti Suzuki has 12500 dedicated and passionate professions that turned out 14 cars with …show more content…
When they target higher income people and manufacture more people and manufacture more cars like maruti Suzuki kizash, Suzuki grand vitara. D) Explain the use of marketing instruments (4p’s) in the company? Product Innovation: - I. Mostly focused on middle income people. II. Maruti Suzuki is the first company focused on middle income group people to improve their standard of living. III. They even provide good quality service to all range people. IV. Maruti Suzuki has a range to offer the cars from maruthi E) Develop a SWOT analysis for the company? I. Strengths:- A) Brand name: - They have worldwide market. B) Large distribution Network: - They have 3000dealers all over the world. C) Wide product offering at different price points. D) Cheapest cars in respective segments. E) Awarded many awards. II. Weakness: - A) Lack of research and development. B) New model introduction to only cosmetic changes. C) It only focuses on the low level market. D) There is no demand in foreign market. III. Opportunities:- A) In India middle class and small cities are more so the helps them to make more sales. B) In recent years India has been developing in the economy with growth rate of 7% every year so that gives them to make more
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