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Marvel Studios Marketing Strategy

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Introduction Many of us have know Marvel Studios is a film company that mostly produce superheroes films, such as Iron Man, The Avengers, Guardians and the Galaxy, Ghost Rider and else. The reason we choose Marvel Studios because they produced films based on Marvel Comic characters, it will be more easy to analyse their marketing strategy. As Spider-Man as an example, he is one of Marvel’s superheroes which was optioned in 1970s and rights reverted to Marvel without a film having been produced within the allotted timeframe. From 1993 to 1996, also known as the film, is an American television and film studio, belonging to the headquarters in Burbank, California Walt Disney film industry. On December 31, 2009, The Walt Disney Company purchased …show more content…

In June 2010, Marvel Entertainment set up a television division within Marvel Studios, headed up by Jeph Loeb who was Executive Vice President, under which Marvel Animation would be operated. On October 18, Walt Disney Studio Motion Pictures acquired the distribution rights for The Avengers and Iron Man 3 from Paramount Pictures with Paramount's logo and credit remaining on the films. In April 2012, The Walt Disney Company China, Marvel Studios and DMG Entertainment announced an agreement to co-produce Iron Man 3 in China. DMG partly financed, produced in China with Marvel, and handled co-production matters. DMG also distributed the film in China in tandem with Disney. Upon the release of The Amazing Spider-Man in 2012, Disney and Sony negotiated a two-way agreement. Disney would receive full merchandising ancillary rights to future Spider-Man films in exchange for Sony purchasing out Marvel's film participation rights. Former typeface logo (2013-2016) On July 2013, Disney purchased the distribution rights to Iron Man, Iron Man 2, Thor and Captain America : The First Avenger from Paramount. TNT acquired the cable rights for five other films in September 2014, to air on the network two years after. In February 2015, it was announced that Disney and Sony Pictures will collaborate on the next Spider-Man films, the first of which is set to be released on July 7, 2017. The film rights to Spider-Man will still remain with Sony. Marvel Studios will also seek for other opportunities to integrate other characters of MCU into Spider-Man future

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