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Mary Kay Advertisement Analysis

1405 Words6 Pages

To observe how Mary Kay advertisement affected people in consuming it, we had interviewed a beauty consultant and some of the users of this product. We asked some questions that can answer our objectives so that we able to look at Mary Kay’s advertisement as an overall. Objective 1: To study how persuasive Mary Kay advertisement to the audience Mary Kay’s product did not provide advertising for the users as their business product begins with a small step of advertisement which is known as word of mouth. It is known as talking and selling the information of things after they manage to persuade and attract the users to sustain the product. The advertisement word of mouth also known as to promote and spread the news about the products besides …show more content…

So, the product of Mary Kay able to solve and cure their customer’s problematic skin even it is through their advertisement word of mouth. Objective 2: To analyze their communication skill and strategy in persuading the customer We found that Mary Kay has their own uniqueness in their strategy in persuading the customer. Do they use a persuasive communication skill where possible customers being considered as their friend, not as an outsider who tries to buy products? Usually, the team will provide free education for people to learn something about beauty such as skin care class, makeup class and facial class where here people will be taught on beauty tips using Mary Kay products and there will be a Q & A session with the beauty consultants. Mary Kay products have been promoted in social media and currently, they are using a new medium which is a billboard in Jalan Duta to make it …show more content…

Mary Kay’s target audience is emphasized to the people that barely have a negative perception of skin care products. In order to help others, Mary Kay’s beauty consultant approach people nicely that would change their perception towards the products. The achievement in persuading people through beauty consultant that's able to increase the rates of people using this product helps a Mary Kay’s product to be known in a short time. Once the product provides benefits to people and shows effectiveness in curing the problem, people would likely buy the product. According to Hingorani, A. G., it is suggested some roles and functions of visual advertising such as to portray the attribute and benefit of the product, the communication of the image’s information and to share experience the user could expect by using the product. The visual advertising for Mary Kay’s product is referring to the beauty consultant that play their role in explaining to the users what they need to use and do. Even Mary Kay’s advertisement is not bigger and wider than other products but is able to increase the number of users and fulfilled their

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