1.1 Explain the concept of the “customer experience” The concept of the customer experience is based on the idea of meeting the needs and expectations of the customer. It is also based on what the customer had got from purchasing the products and services, how good that service was/is and would they come back. The concept of the customer experience refers to the all the experiences the customer has with Salons Direct and is based on all dealings and opinions about us. Customer experience is a fundamental part of customer relationship management and it is important to our business because customers who have a positive experience are more likely to become repeat customers and loyal customers of Salons Direct. 1.2 Explain different methods of segmenting and characterising customers The key to a successful business is to find out who our customer base is, what the customer wants, the age, gender, spending patterns etc.
This became their way of offering a value proposition that will help differentiated from other companies. Any returning customers or members of Ulta’s loyalty program, are often rewarded with exclusive offers and points for purchases made at Ulta’s Beauty Stores and on Ulta.com (Ulta.com). This allows Ulta to have a competitive advantage against other beauty supply companies. A competitive advantage is an advantage over competitors gained by offering greater customer value, either by having lower prices or providing more benefits that justify higher prices. Ulta’s coupon discounts, became a way for the company to promote multiple benefits that are affordable and sometimes distinctive.
Furthermore, the 1600 “ambassadors” who have a background of personal training, fitness, yoga or other athletics also help to exemplify their beliefs in the wellbeing of their clients and employees.10 By creating a strong company image Lululemon has created a competitive edge, influencing customer purchases since they emit the vibe of a holistic lifestyle through ‘healthy and happy’ employees which in turn creates a strong customer-employee relationship leading to a loyal clientele base who are happy to purchase high-priced athleisure wear from
Their employees are given the opportunity to work in a nurturing and thriving environment. The leaders of CarMax have put their words into actions for their employees to benefit from. Their efforts have earned respect from the employees as seen in feedback from employees on their website. The employee development and training initiatives are one of the biggest impacts they can have on their employees. “Training and development play a vital role in the effectiveness of an organization” (Falola, Osibanjo, & Ojo 2014).
Day conveys the idea that advertisements help enhance the needs of a consumer by repeating that the products will change their lives with a positive outcome. When these products demonstrate to their consumers that their products will help them, it lures the consumers to buy and try the product out to see if it will fulfil their needs. Jeffrey Schrank wrote
In the minds of our customers, The Neiman Marcus Group is the destination for fashion, luxury and unprecedented service.”(www.neimanmarcuscareers.com) “Omni-channel marketing programs designed to promote customer awareness of our offerings of the latest fashion trends; loyalty programs designed to cultivate long-term relationships with our customers; knowledgeable, professional and well-trained sales associates; customer-friendly websites; and a proprietary credit card program facilitating the extension of credit to our customers.”(www.sec.gov) are all things that Neiman Marcus does to sustain their company. Neiman Marcus is truly the best of the
Marketing strategies is a thoughtful analysis of a product and the target market to design a series of strategies focusing on the competencies while ensuring to overcome the weaknesses of the product. The core purpose behind devising marketing strategies for any product is to fulfil the marketing objectives or goals set by the organization for the promotion and sales of a product. Chanel is one of a kind brand which every individual is aware of. A high end line of beauty products particularly their perfumes have made the brand spark in the cosmetic industry. The reasons for such high popularity of the product besides the high quality, is the effective marketing of the product.
“Managing the controllable parts of the marketing process mean designing a want –satisfying product, sealing a price for the product, putting the product in a place where people will buy it and promote the products. These four factors are called marketing mix because business blend them together in a well-designed marketing program” (Nickels and McHugh p. 366) The marketing mix will help me develop a service to satisfy my customers’ needs, it will allow me to increase customer participation, stronger donors, staff, volunteers and stronger and efficient services. Product: my nonprofit will offer a services, but I do have to understand the values and demographics of my donors, this is critical to ensure that the shelter will have enough funding. The animal shelter needs to provide the services the customers expect to
The research attempts to investigate the impact of effective advertising on the consumer’s buying behavior. Advertisement is a method of mass promotion that’s typically used by different firms to reach large groups of potential consumers to persuade and inform them about a particular brand of product or service through oral or visual message. This means that the aim of any advertising is to differentiate and deliver various information about the product and the company to the prospective and existing consumers, it is therefore vital to make the message of the advertising effective, clear, focused and singular to make it easy for the target customers to hold on to it and catch it; as this provides a basis for
People can use the product design in their business because product design can help the company to increase their sales quantities and sell the product with a high efficiency and smoothly. The customers will have more choices to choose their product and able to find what they are looking for. Product design can fulfil the demands of the customers and they are willing visit the same company again in the future. Referencing to the words of Vonderembse (n.d.),