Business idea
There are many business ideas that I have thought of and there is a business venture that I have engaged or involved my effort in. Among such ideas is the marketing of a product called Mary Kay Cosmetic Product and the other idea is to engage in an Event Management Company.
The Mary Kay cosmetic product comprises of cream, lipstick, powder, soap, and other skin nourishing ingredients (Mary Kay, n.d.). Meanwhile, the idea of the Event Management Company is a service company design to facilitate a successful management of events from start to finish for individuals, governmental and corporate entities. We undertake social, sporting, and charity events and ensure maximum satisfaction of service for our customers.
1) Create the beginning
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First, we attract organizations, groups, individuals, governmental, and non-governmental bodies by making contact with the core of each organization. Leaders of organization do have the influence on decisions to purchase products or patronize our services. Similarly, customers who use our cosmetics products make decisions by contacting those that have used our products for confirmation. This information passes from one customer to another in the form of a buzz. As a customer attests to the benefits of products to other customers, then, they are able to reach an informed decision. This is even beneficial for our company’s advertisement process. Furthermore, we help customers made decisions by introducing discount coupon at various intervals and introduce promotional events that entice their mind to make purchase decisions. This process facilitates how customers make decisions to patronize our products and services. Additionally, because customers enjoy high-quality products and services, we ensure to provide quality services to customers with an attractive …show more content…
For instance, if a company is planning a cocktail event for its executives, our Event Management Company guarantees efficient preparations that ensure quality arrangement to satisfy guests. While our Mary Kay products are immensely important to beauty people outward appearances, our customers enjoy how it brings their beauty and radiance to reality. Essentially, customers may not be able to live without our products because it is designed for daily usage. For example, almost, if not everyone uses cream, makeup, and powder on a daily basis. Additionally, perfumes are in a high demand so it is imperative for customers to patronize these products
The marketing launch program that features coupons will convince consumers of competitor brands to
However, there are numbers ways in which a company can ensure its success. To be a successful business today, a company must understand its consumers in a way that promotes a sustainable competitive advantage (Ferrel & Hartline, 2014). Companies must have something that sets them apart from
With so many options of items, objects and brands to solve different problems from itchiness, to a fever or headache, to boredom it is easy to be distracted. It is so simple for consumers to get caught up in the hype or buzz of brands and that is what entrepreneurs are hoping for. It is their goal for consumers to be constantly faced with making decisions or in constant view of products and they do and create ways for people to get even more wrapped up in their brands on purpose so that they can promote their products. In her essay, Dye tries to convince business minded people to do more to get their products seen. Dye writes: " insightful companies have discovered that products can be made visible.
The employees prepare weeks in advance by signing up customers to attend these events. According to “Meet Ulta's Beauty Enthusiasts”, Ulta believes the company’s ambience is about a mindset, not a demographic. Guests are a top priority and the rituals they have prove
I hope to help both individuals and small businesses in my community grow and be financially successful. I plan to add Value to the clients and communities by tailoring each individual portfolio to match the industries of interest of the client, and try to support local businesses through development opportunities and using my network to give access to essential business connections and services. 2. Please detail the types of prospective clients you believe will allow you to build your business to fulfill your vision. I plan on reaching out to young working professionals who have recently entered the workforce, using my network connections within the hospitality industry to find those who need financial guidance. I also plan to reach out to the rural communities, such as farmers and small businesses, to give opportunities for investment and growth.
Ulta Beauty aims to be accessible and convenient to its customers across various markets. And finally, to invest in infrastructure to support their guest experience and growth and capture scale efficiencies. Ulta Beauty expects to continue growing its enterprise inventory capabilities so as to better anticipate and respond to their customers’ demands across all
Title: Unveiling the Beauty of Ulta: An In-Depth Analysis of an Advertising Powerhouse Ulta Beauty has become a household name in the beauty business, thanks to its wide selection of products and diverse variety of beauty services. In this advertisement examination, we will look at Ulta Beauty's advertising techniques, concentrating on key factors such as visual aesthetics and rhetoric, emotional appeal, marketing messages, target demographic analysis, and the influence of their advertisements. By exploring these characteristics, the goal is to gain a better comprihension of how Ulta Beauty has become a dominant force in the industry and how its marketing contributes to its success. Ulta Beauty's advertising efforts are consistently aesthetically stunning, capturing attention and leaving a lasting impact. Their advertisements, with their brilliant colors and clean designs, evoke a sense of attraction and aspiration.
Customers worry that the products would not perform like they want the products to (Lurie, 2004). The customer may have confidence with trying new products with a money back guarantee. If Ron could provide a guarantee the customer would be more prompt to try Mid-Town products. The customer may be overwhelmed by all the products Mid-Town can supply (Chang & Chen, 2009). Customers may be concerned the products may not be customized for their company (Chang & Chen, 2009).
All products are kept in relevant product line and every product line consists of variety of brands and products. Marketing of this section is very attractive and unique. Bright and glossy lipsticks, shimmery nail colors and smoky eyes attract the customers itself. This section is
When launching a new product or service, a company needs to develop the key group of customers in which they are targeting. There are many steps in identifying the target market; one of these steps is to look at past marketing plans in a company and collect information to produce a customer profile. This profile is important because “it influences the objectives, creation of the communications message and the channels and media mix being selected” (Gbadamosi and others, 2013, p. 275). When this profile is solidified, the appropriate methods to make a successful marketing plan can take action to launch the new product or service. Nordstrom’s Treasure & Bond, is a new clothing line by the leading fashion specialists, targeting 18-30 year
The customers can as well upload their pictures and virtually try different products on their face and get advice on the best way to apply the products. The mobile application was downloaded by over 2.5 million customer and generated a traffic of approximately 75% as the company’s customers were converting and shopping making up to 167% orders over the year and due to that the company got 400,000 beauty insider signed up (issuu, 2017). Therefore, a big number of the Sephora's promotional initiative is based online which help the company to reach their younger targeted audiences and to have a big impact on the customers that are not willing to place order online with confidence as well as infrequent customers to explore and try new products (Chen et’al. 2011). And hence, Sephora’s digital channels play an important role by serving as communication tools for the company to promote their products via different channels to in order to reach the targeted
1. Introduction Launched out of a garage workshop in southern California, the first Mattel products were picture frames. Moving on from doll house furniture made from picture frame scraps, the company invested its interest in toys. Barbie and Hot Wheels are among the largest commercial successes Mattel has to its name. Mattel went public in 1960 and joined the Fortune 500 in 1965 with sales of more than $100 million. Mattel went on to acquire brands like Fischer-Price, Tyco toys and American Girl and emerged as a parent company with seven subsidiaries.
One of their key strategies in meeting this goal is a focus on customer service in order to create an experience for its consumers. Another one of their strategies is to ignite their emotional attachment with consumers. They also have
Organizing the events Such a big company that has big reputation and names, Columbia Hospital needs to continue to maintain the people’s affections to use their service. They have held several events to attract the public in discovering about their services, what actually the service that Columbia Hospital really offers.. The definition of events is a thing that happens, especially one which is important.
However, Dr. Post faces many challenges including the question of how to distribute the products and the kind of partners that should be sought. Post faces some challenges such as the high production cost and the need to reduce the price from $330,000. The product is likely to introduce a major disruption in the status quo and may be received differently by established players in the industry. Post needs to determine the best way to communicate to the different players in the industry to enhance acceptance of the new product. This essay presents recommendations on the best