Female consumers increasingly prefer personalized consumer, the more expensive luxury fashion, this feature more prominent, so the study of women's consumer psychology can help develop marketing strategies. Female consumers have strong communication skills, ability to infect and spread ability, prone to impact on the surrounding consumers. Female consumer market is a vast market potential is enormous, because of the special status and special role of women in consumer activity, forming a unique consumer psychology. Market research should pay full attention to this vast subject, improve production and management, and attract female consumers. Female consumer psychology Overview: Female consumer psychology refers to female consumers in the purchase
Females are segmented into groups such as teenagers, college students, young working women, mothers and generally women. M.A.C. makes sure that they sell the Viva Glam at an affordable price so everybody with or without an income can afford to purchase. Youths are to be the most targeted because they are capable of purchasing the Viva Glam product and to be involve in supporting a good cause. Behaviourally, they are more aware of current social problems and want to make a change for the world by contributing in terms of purchasing a lipstick or a lip glass from M.A.C.
This simply says that some of the women do put make-ups to be beautiful because they believe being an attractive person gives them more chance to have a better and longer relationship with a man. “Makeup poses a unique dilemma for women: although women in the United States may encounter literature that warns them of the safety of their cosmetics, women who do not wear makeup may be confronted by sociological reports about how abstaining from the makeup industry puts them at a social disadvantage in comparison to their makeup wearing peers.” (Buegeler, 2015). It says that makeups give disadvantages in every woman who wore no makeups because they were compared to others to their peers who wore make-ups. According to Buegeler (2015), as a matter of fact, makeup can fool a woman because of its bright and attractive colors at the same time every cosmetic’s name like Daydream, Maraschino, and Plum Fairy. The makeup itself can do sales talk because of its appearance while it’s in the store.
Marketers should find the loyalty factors that can affect women buying behavior in the market, which can help in segmenting consumers and markets for their brands. Brand loyalty is important for any organization to ensure that their products is kept in minds of consumers and it will reduce the switching to other brands. To find out the status of brand loyalty of bath soap users in Erode. Primary data, Questionnaire survey, Observation technique. Brand name, Product features, Availability, Family influence, Sales Promotion affect brand loyalty.
So, while we were shopping at Hmart last Saturday, I took advantage of this chance and decided to follow my sister for this mini-assignment. The reason why I preferred to follow her was my sister was a person who loved going to the grocery stores. Besides that, I usually went grocery shopping with her; hence, it was easy for me to follow and observe
A company does not was to create an advertisement that is not effective, because in doing so, a lot of profit is lost. Therefore, taking in to account who the target audience for the medium the advertisement is going to be displayed on is very important. Planting appeals that will greater impact a target audience is quite important. Clorox did an excellent job in appealing to this audience, because the need to nurture and the need for safety fit into the lifestyles of forty-five to seventy-year-old women. The informal balance drew attention to the cleaning products and away from the baby to help bring another factor into play as well.
As organic/natural beauty products tend to be more expensive, this age range will most likely appeal to women that are finished with the education portion of their lives and are part of the work force. Because of the cost of natural products, our product will not likely be affordable to everyone. Therefore, Natural Beautique will take advantage of the broad upper middle class, and target that income range specifically, likely between $55,000 and $80,000. Because of this income range, these women will be educated, typically with some sort of college degree. The women in our primary target market will have a concern for using quality, natural beauty products on their skin.
1. In order to understand the success of Inditex’s best brand, Zara one has to understand their strategic choices, and at its core this revolves on having a good understanding of who Zara targets, and what makes this brand attractive. Zara’s most important target market can be understood by the use of demographics, they target young (18-40 year old) women, who are price-conscious with a mid-range income, and very sensitive to fashion trends. However Zara benefits from the fact that compared to over more traditional retailer they do not stick only to age segmenting, and lifestyle, which allows them to reach to a much broader market. Using psychographic segmentation, they also target women with a so described “hectic” lifestyle, implying a busy,
Tiffany & Co. is not only serves women but also men. However, women are the key customers for the company as compared to men. Tiffany & Co ‘s main target market is upper middle and upper class women. The company is well known for Tiffany jewelry, especially for its diamond. Majority of the women prefer diamond because they believe the existence of true love in their lives.
The women trust more on women celebrities and male on male celebrities (Sliburyte, 2009). As it was according to gender but at the different stages of consumer the level of trust and trustworthiness is same (Sutter & Kocher, 2007). Moreover, Ohanion (1990) states that when a celebrity is perceived more trustworthy, the massage will be more effective and the receiver will be more integrated. Hence, Trustworthiness is the degree of confidence in the communicator’s intention to communicate the assertions he/she considers being the most valid (Ohanian,