In this Under Armour basketball shoe advertisement featuring National Basketball Association player Stephen Curry, Under Armour portrays the idea of masculinity with vibrant futuristic elements, such as being athletic, skilled, fast, and determined to win and achieve success. Although the manufacture of the shoe is marketed toward men, however woman can purchase this product for themselves to achieve the same. This definition of Under Armour is achieved through the reputation of Stephen Curry. It is also achieved through the body language of Mr. Curry, and the overall setting of the advertisement. In this advertisement Stephen Curry defines masculinity as being a leader, demonstrating exceptional talent, and being successful. As a point guard for the Golden State Warriors, Stephen Curry is their main leader and a role model. Mr. Curry has carried the Golden State Warriors in many game situations, resulting in a win every time he was on the court. Mr. Curry is known for his talent of knocking down buzzers beaters, slashing through opponents to get the score. One of Stephen Curry’s best talents is his ability to knock down treys at any moment given. Despite being talented, Stephen Curry is also a very successful player. He …show more content…
His explosiveness and athleticism depict Under Armour as a masculine shoe. In the advertisement, you can see Mr. Curry’s facial expression is displaying a hunger, a sort of “wanting” to succeed with a determined will. His stance is very active, as if he’s getting ready to cross up a defender and capitalize with a slam. Stephen Curry’s facial features represent masculinity, it makes him appear more mature and wise in the advertisement. His eyes look very focused and gazed on a target while he is in an active pursuit towards the goal. In the advertisement, Mr. Curry’s physique is well maintained, he is very slender and has lean muscle, with no fats
On Any Given Sunday injuries happen just as they do in any other sport that either has unintentional or intent contact. The NFL concussion issue has been a lingering topic of conversation since the late 80’s early 90’s when retired players began making complaints on their mental state and issues with life after the Game. The most popular case was the body found of Mike Webster, a 17 year pro for the Pittsburg Steelers. Football is a sport of toughness and durability with only a few regulations and rules that have been and will continue to be enhanced as the league progresses. The NFL is the only and biggest brand of football besides college where the professional athletes get confiscated for performance.
Stephen Curry is an NBA player who plays for the Golden State Warriors. At 28 years of age, he is the best shooter in NBA history. Aside from his successful career, he is an advocate of a nonprofit organization called Nothing But Nets, which donates bed nets to families in Africa to prevent malaria. Malaria is a disease by a blood parasite called plasmodium, which is transmitted by mosquitos. Stephen Curry is an upstander because he goes out of his way to help others in need, even though his fame in basketball he always puts time aside to help out others.
The Jordan Brand is attempting to communicate with its audience that when becoming a legend by understanding that it is not about the shoes that you wear rather than what you do in them. When doing this, they show star athletes performing during their high school and college years to the narrator 's words. During this clip, the narrator is Michael Jordan. This analysis explains how the Jordan Brand attempts to show their audience the rhetorical vision when becoming legendary, through fantasies in their ad "It 's not about the shoes". Within this ad, there were several fantasies that the Jordan Brand incorporated.
Nike, one of the biggest sports brands in the world, brings in a little over $30 million annually. The company was started by Phil Knight, who, in his self-written memoir “Shoe Dog”) talks about the start of the company that much of the world knows today. Using unique dictation, creative style, and rhetoric devices, he opens up about his true tone and feelings toward the worldwide company Nike. Throughout the book, Knight expresses three main tones including joyfulness, seriousness, and the final tone of disappointment. All three of these tones can be clearly identified by the reader due to many stylistic changes in the way the book is written.
In a world where women’s sensuality is a sign of alluring power, Victoria’s Secret is undoubtedly one of the most successful companies to capitalize from this aspect of women. From sleepwear to sportswear, Victoria’s Secret has expanded its production to fit every woman’s daily agenda, ensuring that no matter the event, Victoria’s Secret is there for you. In the company’s 2016 Sport TV Commercial, Victoria’s Secret markets sports bras to young women across the nation, as the company continues its prominent influence in the fashion industry. The reason behind the Victoria’s Secret ad’s success is through its strong use of pathos and ethos, although the ad lacks logos.
To do this, Nike appeals to the audience’s emotions by getting into your softer side by making the commercial animated and opening the audience to not only male soccer players but to everybody. The video was about 5 minutes long and it was trying to tell you a story that you can relate too. Nike uses a classic story of failure and then success type of story that many advertisements use to appeal to peoples’ pathos appeals. They also used pathos with the music in the background. When the mood changed in the video so did the music in the background to get the viewer more engaged.
Dywane Wade This advertisements claim is that if someone drinks Gatorade, he or she will be as athletic as Dwayne Wade. The ad is persuasive because Dwayne Wade is one of the most athletic and skilled basketball players in the NBA, and he drinks Gatorade, so others feel that if they drink Gatorade that in return they will be just as athletic. Most people may not believe the ad to that extent, however they will at least realize the fact that if a professional athlete is using the product it must be a good decision. Gatorade made the advertisement effective because of its logical appeal, and since Dwayne Wade is a well known basketball player, and he drinks Gatorade other athletes may feel the need to as well. The color red is used a lot in this advertisement.
In the essay “Masculinity as Homophobia” by Michael Kimmel, he brings up many points as to how men view masculinity as trying to be perfect to hide underlying insecurity. He then states that anything deemed less than manly (females, people of race, homosexuals, etc.) is ridiculed because of the way we view masculinity. Kimmel first brings up a story about boys on a playground, where you have to prove that you’re manly at a young age, and that it is essentially engraved into our nature that we must not be a “sissy”. This then stems off to how violence is created by this sense of manhood, since we must always fight and never run when conflict arises. Kimmel argues that we have gender coded responses to everything, and that if a man does anything
The “What Girls Are Made Of” Nike advertisement is inspired by a popular Russian song titled, “What Girls Are Made Of.” Judging by the title, the commercial is clearly geared towards girls, more specifically girls who are interesting in athletic activities and sports. While Nike’s objective is to sell its sports wear, it also sells an empowering message that defies stereotypes through the effective use of rhetoric. To begin, the advertisement begins in the setting of a stage and a large audience listening in agreement as a little girl in yellow charms, “Girls are made up of flowers, and rings and gossip and marmalade.” These are just few of many belittling stereotypical descriptives for a girl.
Who is Stephen Curry? He’s only the best basketball player in the NBA! (National Basketball Association) In this document you will learn about Stephen Curry’s family, his stats and even how good he is compared to Michael Jordan, who is the best NBA player ever to live right now. Currys personal life Stephen Curry isn 't the only basketball player in his family Stephen curry has a big family, he is 1 of 3 kids he has 1 brother and 1 sister and they all do sports.
2.0 Competitor Analysis The industry that Under Armour is involved with is extremely competitive, with competing against big names such as Nike or Adidas. Although it’s hard at the beginning, but customers want to have the highest quality apparel therefore they turn to Under Armour. Under Armour stays in the competition by having high quality products, and also by signing endorsements deals with major athletes (Owusu, 2017). By having major athletes represent Under Armour, means the company will be bringing in "big money" because they will bring up the brand’s popularity. The major competitors in this industry are of course inclusive of big names such as Adidas, Nike, Dick’s Sporting Goods and Puma.
How does mainstream media influence sneaker culture in secondary markets? Today through the help of mainstream media sneaker have made a huge impact not only in fashion but also in the market. Its influence gained a long way from the “training shoe in 1917” (O’Connor) to the multi-billion-dollar market of today. The influence created by the media, that spread through the help of the internet, celebrity endorsements, and television, played a significant role in the growth of the sneaker culture.
LeBron James and Serena Williams are used to show how successful anyone can become with hard work. The Declaration of Independence can be applied to this advertisement because it is what America free, gives people certain rights, and states we are all created equal. The advertisement used a minority race to really capture the concept of everyone being equal. Common stereotypes of African Americans were twisted by Nike in a helpful way that further expressed their
In the year 2010, it spent almost $800 million on ‘non-traditional’ methods of advertising. • Nike has chosen to target the seventeen year olds more as research has shown that the 17 years olds spend 20% more on shoes than the adults. • It has decided to do away with the dependence on the ‘big budget top-down brand campaigns that usually celebrate just one hit. • Its advertising and marketing campaigns are widely split between advertising agencies that specialize in recent technologies and social media. • It has chosen to focus more on the production of ‘cool stuff’’.
In this essay I aim to explore the significance of typography, design and symbolism in relation to NIKE, the multinational corporation that is the world’s leading designer, marketer and distributor of high-quality athletic footwear, apparel, sports equipment and accessories for a wide variety of sports and fitness activities. I will investigate the history behind the design of the legendary NIKE ‘swoosh’ logo, its evolution throughout the decades, and how this design has impacted the corporation’s success. I will clarify what the symbolism behind the NIKE logo means and the effect it is having on us as consumers. I will also look at how the NIKE brand identity influences our preconceptions of the product simply because of its eye-catching typography, design and symbolism.