Maslow's Hierarchy Of Needs Case Study
2.1 Motivation - Maslow’s Hierarchy of Needs According to Maslow(1970), human needs are categories into five levels which are physiological, safety/security, belonging/social, self-esteem and self-actualization. Individuals will only move to the next level of need once the previous level of need achieved. In this report, shoe is consider as safety needs because it not only focused with physical safety but also include desire of an individual for stability, routine, familiarity and control over one 's life and environment (Schiffman & Kanuk, 2010). Health care is the main safety concern. Statistic from Saaid(2013), resulted that household expenditure on shoes and health in Malaysia have been increasing yearly. Graph will be shown in appendix 2. It means that nowadays Malaysian consumers are more concern about their health. A pair of good shoes can provide better protection to the feet, joints and back, and health are benefits as a result. Larrie can fulfill this safety needs by offer biofeet shoes with economic footbed that provide shock-absorbing cork and support for toe and full arch (Biofeetshoes.com, 2013). Besides that, they can also try to cooperate with shoe brands that classified themselves as “healthy shoes” and get the right to proxy their products such as Cross, BIRKENSTOCK and Fitflop. This has been done successfully by Bata which cooperate with few brands like Power and North Star. 2.2 Perception - Selection Attention Selective attention is a
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Maslow's Hierarchy Of Needs And How They Influence Us
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Case Study Of Maslow's Hierarchy Of Needs
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