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Maslow's Hierarchy Theory Of Motivation

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Overview of theories

This chapter discusses Employee job dissatisfaction in terms of traditional theories of motivation. It does so by calling on the content theories of Maslow 's hierarchy of needs and Herzberg 's motivation-hygiene theory. These theories apply to the work situation of Windalco Employees.

Maslow 's Hierarchy of Needs

Abraham Maslow believed that man is inherently good and argued that individuals possess a constantly growing inner drive that has great potential. The needs hierarchy system, devised by Maslow is a commonly used scheme for classifying human motives. It is comprised of five-tier model of human needs, often depicted as hierarchical levels within a pyramid.
Maslow (1943, 1954) stated that people are motivated to achieve certain needs and that some needs take precedence over others. Our most basic need is for physical survival, and this will be the first thing that motivates our behaviour. Once that level is fulfilled, the next unmet level is becomes a motivator until self-actualization is achieved. Therefore, the lower level needs of the pyramid must be satisfied before the needs of the upper level become aroused.
The extent that jobs incorporate elements that satisfy some higher human needs determines their potential for motivating workers. A person 's level of aspiration is closely related to the hierarchy of needs and attitudes will determine the individual route, which the person takes for the satisfaction of his or her needs. Figure

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