Maslow's Motivational Theories

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1.0 INTRODUCTION
The purpose of this report is to clearly define and understand the term ‘motivation’, examine the various theories along with their respective benefits and limitations, as well as apply them to an organizational context.
Why does motivation matter in business? In short, people’s behavior is determined by what motivates them. The performance of employees is a product of both their abilities (e.g. skills & experience) and motivation. (Riley, 2012).
Over the course of this report the author will firstly discuss the motivational theories that exist. Next, the author will look into how these theories are adopted in a real-life company. In this case the company chosen is –“Softlogic Finance PLC”. Moreover, the author will briefly
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The diagram below illustrates Maslow’s hierarchy of needs.

Figure 1.- Abraham Maslow’s hierarchy of needs
Source : Google images (2014)
Abraham Maslow (1954) developed the hierarchy of needs model which can help us understand the basis of human motivation. Maslow claims that it is the manager’s responsibility to identify the respective stage each employee belongs to and ensure the employee proceeds up the hierarchy, subsequently achieving the higher level needs. (Management Study Guide, 2013)

Benefits Limitations

• It is a more holistic, humanistic and positive approach to the study of human motivation. (Atapattu, 2013) • The same need may trigger different behavior, as employee characteristics vary. • It is usually very challenging to effectively identify which level or stage of the hierarchy the employee belongs to. • Another criticism concerns Maslow's assumption that the lower needs must be satisfied before a person can achieve their potential and self-actualize. This is not always the case, and therefore Maslow's hierarchy of needs in some aspects has been falsified.
(Management study guide,2013)
Table 1:Benefits and Limitations of Abraham Maslows theory.
Source:- Author
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The majority of the factors illustrated above is evidently present and are being offered to the workforce of SoftLogic Finance PLC. As an emerging finance solution provider in a highly competitive market place, it is crucial to maintain a good, healthy balance between the hygiene and true motivating factors. The management at Softlogic Finance PLC always ensures all hygiene factors are provided at all levels of the organization, in order to maintain the basic well-being of all workers. The factors under ‘true motivators’ are given to those who portray a great potential to perform and overall improve the position of the company. In order to develop such individuals, the company offers numerous opportunities to the workforce at large such as job designing or specifically job enlargement and enrichment, to act as ‘true

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