Maslow's Theory Of Motivation

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Motivation Theories of Motivation Maslow’s Hierarchy of Needs Maslow’s hierarchy of needs seems to be the prominent theory used by scholars to explain how motivation can be attained within a company (5). Maslow’s theory is based on the fact that human beings are driven by an internal need starting with physical needs and culminating in the need for self-actualisation (7d) and personal superiority (5). Maslow’s theory consists of a five level of needs theory and once the needs of one level is attained or satisfied the individual’s behaviour is influenced. The behaviour associated with the level of needs previously satisfied, falls away, and a more powerful behaviour takes precedence for the needs of the next level up the hierarchy (5). The reason for this is that people will always look for things they do not have yet, thus once a need is satisfied, it will no longer be a motivator for action (6). It should be noted that some people seem to be satisfied with lower level needs, however, once the lower level need is attained, they would by nature strive for the next level (6). People try to fulfil their most basic need (level 1 – physiological needs) and progress towards the most fulfilling (level 5 – Self actualisation needs) which are as follows: Level 1 - Physiological Needs: Physiological needs are the basic needs for survival and include the likes of foods, water, clothing, shelter and money. It can be seen that this level is mostly associated with extrinsic values
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