Maslow's Theory Of Motivation

Motivation is a process that leads employees to achieve the organization goals. It depends on an individual 's intensity, direction, and persistence in performing their work within an organization. In Organization Behaviour, we learned four early theories of motivation which are Maslow 's Hierarchy of Needs, Theory X and Theory Y, Two-Factor Theory and McClelland 's theory and needs. A manager can use any of the theory to motivate employees to attain the goals.

The most famous motivation theory is Abraham Maslow 's hierarchy of needs. Maslow theory suggested five stages of basic human needs that motivate our behavior. In Maslow hierarchy theory, the needs have separated into lower-order needs and higher-order needs. It argued that needs must be satisfied in a hierarchy starting with the lowest level. The lowest level of needs starts with physiological needs and continue with safety needs. The higher-order needs start with social, continue with self-esteem, and the highest level is self-actualization. Maslow argued that lower-order needs are satisfied externally and higher-order needs are satisfied internally.

The Maslow 's hierarchy of needs is important for Starbucks 's manager to motivate employees because it is simple to apply and easily understand. As the human behavior was driven by needs Starbucks 's manager should know what was the employee 's needs. Satisfied needs no longer motivate behavior. As each need turn to be significantly fulfilled, the next level becomes