Social Needs Theory

Social needs represent the second level of needs. they are triggered after safety needs are fulfilled. Social needs discuss the need to be joined that is (the needed to be valued and believed by others). This level of needs marks the moving from basically economic goals to a mission for mental health. In a search for friendship and belongingness, a person might act in ways that are more socially satisfactory to others. To meet these needs organizations, managers and leaders can encourage employee’s participation in social events such as picnics, bowling, coffee breaks, organized sports or other fun opportunities etc. Since a person is a socialized, s/he wants to belong, to companion, to gain approval from associates, to make friendship and

The rationale behind Maslow theory on organization is to send a message for managers and leaders so that they will be able to find the right ways to satisfy their employees in order to make more development company and creating loyal employees and to become self-actualized. This is because satisfied employees are likely to work at their maximum creative capacities.

Hawkary Pharmaceuticals company is one of the top five fast growing Local pharmaceutical distribution companies in Iraq and has engaged an important share in the Iraqi market. It involves in the distribution and marketing of pharmaceutical products. of all qualified employees in Hawkary who have unique talents, share a common ambition to be the best, serving customers and suppliers, team working or contributing to the community, they applied Maslow theory in their environment to satisfy employees by:

According to Abraham Maslow’s theory, if employee of people lives in an environment which their needs are not meet, they won’t be satisfied and well-adjusted

According the results of a research there are differences between managers in higher level and lower level; managers from higher levels of management are able to satisfy both their growing and deficiency needs while lower level managers are able to satisfy only their deficiency needs on the job. Nadler & Lawler (1979) cited in Graham & Messner (2000,p.198).

Another critic to this view was Basset-Jones & Lloyd (2004, p 961). Basset-Jones & Lloyd (2004, p 961) critics of the need theory argue that the higher-order (self-esteem and self-actualization) and lower-order (physiological, safety, and love) needs arrangement of Maslow 's hierarchy of needs is not worldwide and maybe different across cultures due to individual changes and availability of resources in the region or