Many things influence people’s lives. Nowadays, media is playing a huge role in human life. Whether it is television, newspaper, radio, magazine, or the internet. It has a huge impact on society, and it is still growing even more. People rely on media to get information, entertainment and to stay in touch with the world.
Media can Create Awareness, Perpetuate Issues, and to Establish Priorities. Some functions of social media in society is to inform. People come to know what, when, where, who, why and how the things are happening. Another function is to educate, media educates people by giving information about different things like about food, health, employment, agriculture, technology, modernization etc. some positive impacts of social media in society is that it helps people keeping things in control, it shows people what they actually do and what they must do.
Type of Media As technology advances and media choices increase, every media have an effect on culture and society in daily life. Different types of media have lots of different types of influences in culture and society. Media today consists of television, internet, newspaper, radio and etc. New media enable new cultures to transform society. Now that the process has accelerated to the point where it is visible on a daily basis, most people understand that new communication media mean new ways of life.
Here I am focusing mainly on the media as a source of advertising. The fact is that we are being bombarded with advertisements day in and day out from all imaginable media. The average consumer is exposed to a very large number of advertisements everyday, particularly the urban and semi urban population. In spite of this, to the dismay and irritation of some and enjoyment of others, advertisement will continue to make their presence felt in our lives and influence our lives in many unsuspecting ways because of rapid changes in macro- environment and in our perception, impressions, feelings, attitudes and behaviors. It seems almost impossible to remain totally neutral and not take any notice of modern-day advertising.
The Role OF Media In Society Media plays a significant role in our society today. It is all around us, from the films we watch on television, the music we listen to on the radio, to the books and magazines we read every day. Television achieves a myriad of different goals, ranging from entertainment to education. Various norms of education and entertainment are depicted on television. Without media, people in a society would be isolated not only from the rest of the world, but from the government, lawmakers and neighbouring towns and cities.
It can also affect youth’s thinking, attire, attitude and so on but before discussing about the influences on youth we need to know the three basic functions of mass media; providing information, education and entertainment (Mughal, 2014). Influences either can be positive or negative. We are exposed to the advertising that which has made billions of dollars to the media they sell. The things that we buy are told to buy by the media. We will make our own decision based on what we exposed on television, radio, newspaper, magazines or internet after seeing thousands of advertising (Mughal, 2014).
Some media even create a virtual “community of readers”, where people can communicate with the editors and with each other. It allows to hold people, and in fact, the best response in competing with traditional media is a regular reader. Worldwide news networks promote the overcoming of cultural barriers, influencing public opinion, which leads to the consideration of all spheres of life in a global context. A common approach solving any kind of problems is formed, that allows to reach an overall agreement. Today, the media can provide people from different corners of the earth an objective and reliable information.
Media has been always an important aspect in our lives even when it was not as developed as it is today, and it plays a crucial role in our social and academic life. According to the information and the news that media produce to us every day, it has made many changes in our life. Thanks to those news and information, media has given us the chance to give our views; developing our knowledge, it gave us the chance of changing our minds, and also the opportunity to communicate with different population from overall the world. The new technological devices took a big part in developing and increasing communication among people. The concept of media was always creating problems in the world and people think that has more negative effects than the positives one, but we cannot ignore that it has changed our life and it has an importance part in society.
Media : Communication channels through which information, entertainment, education, facts, or promotional messages are explored. Media includes every broadcasting and narrowcasting medium together with newspapers, magazines, television, radio, billboards, direct mail, telephone, fax, and net. Mass Media : Mass media is the means which might be used to communicate to the majority.whenever we need to listen our favorite tune, watch our favourite show, or see the contemporary current events, wherein can we go? We more than possibly switch on our television, radio, or laptop. The source that most people of most of the people makes use of to get their information and facts from is considered mass media.
Mass media means technology that is intended to reach a mass audience. It is the primary means of communication used to reach the vast majority of the general public. The most widely recognized stages for mass media are daily papers, magazines, radio, TV, and the Internet. The overall population commonly depends on the mass media to give data with respect to political issues, social issues, excitement, and news in popular society. (Study.com, 2016) The first and foremost of the media in a general public is to give news and data to the masses.