Mass Communication Vs Interpersonal Communication

752 Words4 Pages
How does mass communication function differently than interpersonal communication? Do we have relationships with media like we have relationships with people? To answer these questions, we can look at some of the characteristics and functions of mass communication. One key unique aspect of mass communication is its ability to overcome the physical limitations present in face-to-face communication. The human voice can only travel so far, and buildings and objects limit the amount of people we can communicate with at any time. While one person can engage in public speaking and reach one hundred thousand or so people in one of the world’s largest stadiums, it would be impossible for one person to reach millions without technology. So, mass communication is refers to the process by which a complex organization with the aid of one or more machines produces and transmits public messages that are directed at large, heterogeneous audiences. (Massey Kenny, 2001) Another key characteristic of mass communication in relation to other forms of communication is its lack of sensory richness. In short, mass communication draws on fewer sensory channels than face-to-face communication. While smell, taste, and touch can add context to a conversation over a romantic dinner, our interaction with mass media messages rely almost exclusively on sight and sound. Because of this lack of immediacy, mass media messages are also typically more impersonal than face-to-face messages. Actually being in

More about Mass Communication Vs Interpersonal Communication

Open Document