Mass Customization Analysis

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1 Introduction: The topic that is chosen for this M6401 course assignment is "Design for mass customization: product variety vs. process variety". This journal was published in Elsevier in 2011 under CIRP Annals – Manufacturing Technology. This journal paper takes a metric based approach to distinguish the product variety and process variety to achieve the mass customization for satisfying the customers. Further ahead the paper is organized as follows: Objective, Summary of the article, Relationship of the article with the course; Product design and development (M6401), Analysis of the article, possible areas of application of concepts discussed in the article, Conclusion and Reference.
Summary:
The main purpose of the article is to attain …show more content…

it also states how fast we achieved the product by changing of parameters and process including modularity and commonality in product design for differentiating the product in terms of cost, quality and time should be minimized. Ideally more product architecture, theory based method also implemented for creating and delivery the design product to customer. Considering all things like quality, delay and price to improve specifically on product it gives highly perceived value. If it has been large variability in product it leads to an increased order delay time, increased inventory, increased setup time, increased economies of scale. Also if process variety increases, customization option as well as economies of scale and scope be gradually increased, rather it will decrease in total order delay time and setup time. This paper attached a case study of shoe making industry, shows that identifying customer requirement through their online website and then it manufactures a product. The product can be differentiated into subdivision and modules, so that if any changes made by customer can be easily identified or replaced. …show more content…

The computer industry can exceptionally well in terms of small numbers of parts in its products and customize amongst internet. For example, DELL uses a collaborative approach to mass customize and assembles computers to specifications of the customers. DELL reduced its inventory by outsourcing its production up to the latest point for final assembly and this technique is called postponement to give a high variety in a cost effective manner. Automobile industry like NISSAN also used the same mass production techniques to achieve their product. The product line can be expanded to modularized components in terms of decrease manufacturing costs. This create an opportunities to identifying problems with their design and supply chain network. Therefore the wholesale industries include companies that produce clothing and apparel. It establishes a communication cycle to interconnecting all steps of mass customization process and integrating their customers via

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