1 Introduction: The topic that is chosen for this M6401 course assignment is "Design for mass customization: product variety vs. process variety". This journal was published in Elsevier in 2011 under CIRP Annals – Manufacturing Technology. This journal paper takes a metric based approach to distinguish the product variety and process variety to achieve the mass customization for satisfying the customers. Further ahead the paper is organized as follows: Objective, Summary of the article, Relationship of the article with the course; Product design and development (M6401), Analysis of the article, possible areas of application of concepts discussed in the article, Conclusion and Reference.
Summary:
The main purpose of the article is to attain
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it also states how fast we achieved the product by changing of parameters and process including modularity and commonality in product design for differentiating the product in terms of cost, quality and time should be minimized. Ideally more product architecture, theory based method also implemented for creating and delivery the design product to customer. Considering all things like quality, delay and price to improve specifically on product it gives highly perceived value. If it has been large variability in product it leads to an increased order delay time, increased inventory, increased setup time, increased economies of scale. Also if process variety increases, customization option as well as economies of scale and scope be gradually increased, rather it will decrease in total order delay time and setup time. This paper attached a case study of shoe making industry, shows that identifying customer requirement through their online website and then it manufactures a product. The product can be differentiated into subdivision and modules, so that if any changes made by customer can be easily identified or replaced. …show more content…
The computer industry can exceptionally well in terms of small numbers of parts in its products and customize amongst internet. For example, DELL uses a collaborative approach to mass customize and assembles computers to specifications of the customers. DELL reduced its inventory by outsourcing its production up to the latest point for final assembly and this technique is called postponement to give a high variety in a cost effective manner. Automobile industry like NISSAN also used the same mass production techniques to achieve their product. The product line can be expanded to modularized components in terms of decrease manufacturing costs. This create an opportunities to identifying problems with their design and supply chain network. Therefore the wholesale industries include companies that produce clothing and apparel. It establishes a communication cycle to interconnecting all steps of mass customization process and integrating their customers via
A huge sum has been invested, so now it is really crucial for the product to succeed. Moreover the current product mix is not sufficient to bring long term profits for the company. As far as short term goals are considered, management wanted a successful launch for the product which will provide the right marketing and target of the new product line. While the long term goals involved adding variety and diversity to the product line to achieve a long term sustainable growth rather than just achieving short term
But product differentiation requires a lot more efforts in research and development as
1. What is required for global product roll-out, including who expends which capital , takes which risk and reaps which reward ? Benecol could be claimed as an important nutritional innovation in the world. It is a unique compound composed of plant stanol esters, which have scientifically proven to help lower cholesterol in humans.
Due to their huge success, control over suppliers can be always be maintained by the company. Rivalry among the competitors is the force to reckon with and it is the one that will decide the future profitability of the fashion industry. Competition in fashion is very high since there are only a handful of competitors when looking at the giants. Future Industry evolution Scenario 1 The future of today’s world is technology.
One of the possible solutions to the above issues is to continue with the Product Lifecycle Initiative, but with a refined scope. As proposed, Patagonia might repair any garments regardless of their brands. Such services may benefit its competitors at the expense of Patagonia’s profits as it will incur extra cost to boost repairing capacity. Therefore, Patagonia may consider to provide such services to other brands only when they agree to pay a price for it. Also, outsourcing the repair services to reliable and high quality provider can keep their repair cost at a low level.
Political Forces: The political stability is very important for the business to grow and last, according to that if the business has been operated in a politically unstable area, or in a country that is under a threat of wars that will lead to a loss for the business. Politics and governmental interferes is an important issue that is facing businesses and became a barrier in many situations. GAP Inc.
Largely, the entry of the company into the distribution channels has limited the threat of major or powerful suppliers. The company has created its own retail stores and online web marketing. This approach aims at capturing the consumers that would want to order the product directly from the manufacturer. In fact, the online marketing model does not only enable the firm to sell directly to the respective consumer, but also enables the firm to identify the unique needs of the consumers. The direct link between the consumers and the company is critical to continuous growth of the company.
After these companies go about developing products, which may be product modification or it may be a completely new product. Product offerings are increasing every year as consumers are looking for more and more variety of products. Companies which are unable to churn out new products fall back on competition and suffer the consequences. Companies face danger not just from competitors but consumer needs, technology, and product life cycle. New product development has its share of challenges.
In the early 2000s, The Boeing Company faced many challenges with increasing competition in the commercial aircraft market. To remain competitive, they began the development of their 787 Dreamliner aircraft using an unconventional approach in terms of supply chain management. The historical approach that Boeing used on previous aircraft designs required Boeing to procure raw materials and subassemblies from several different suppliers and manufacture the final assembly in house. Dreamliner sought out to be the first of Boeing 's kind to outsource 70 percent of its major subassemblies under a Partnering for Success initive (5) , leaving Boeing to assemble the final assembly performed in-house. Build airplanes the same way the automobile industry
Assignment: Teradyne Corporation: Jaguar Project Case Students Name Institutional Affiliation Teradyne Corporation: The Jaguar Project Case Introduction Teradyne corporation is a semiconductor test machine manufacturer. The new range of testing equipment had been eagerly awaited since the traditional system had exhibited quite a number of challenges in project development. The project introduced useful aspects of project management such as formal project tracking tools, effectively and adequately designed development process and the principle of upfront planning. O’Brien’s strategies had experienced much success especially in hardware development but seemed to struggle in the software department in software implementation. The main question is `Did the new tools affect development processes.
A product is the item that business makes with aim to fulfil the needs and wants of customers. It is also the item that business actually sold to the customers. For our company, our product is the ice cream. (Talloo, 2007, p.154) 6.1.1.1 Product Design- features and quality Our company has designed our products according to the features and quality that all range of customer desires. Our ice cream is made from natural fruits such as
Terms of Reference H&M also known as Hennes & Mauritz is one of the most leading apparel companies globally; one of creativity and style. The company is one which believes that it should offer to its customers fashion and quality at the best price. The aim of this report is to assess H&M’s company organizational culture as well as the core competencies and capabilities of the company; and how it has used these to attain the position at which it is at today in the fashion and apparel industry.
Coordinate with customer relationship management to identify customer articulated needs 2. Select materials and suppliers in conjunction with procurement 3. Develop production technology in manufacturing flow to manufacture and integrate in to the best supply chain flow for the product/market combination G. Manufacturing Flow Management The manufacturing process produces and supplies products to the distribution channels based on past forecasts. The production process has to be flexible to respond to market changes and Mass Customization must absorb.
(Refer to figure 5) Using this model, Uniqlo was able to successfully differentiate itself from other retailers by developing unique products based on innovations than fashion trends. They are able to make quick adjustments to the production according to the latest sales trends and minimise store operation costs. This has allowed Uniqlo to sell high-quality clothes at affordable prices. Uniqlo is now working on a new supply chain that combines both their real and virtual business together. They have engaged one of Japan’s largest home builders, Daiwa House Industry, to help construct a state-of-the-art distribution center in Tokyo.
And this is a great example of competitive advantage created through advanced technology that makes the production process extremely cost-effective in response to customer needs. At