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Essay On Mass Media And Globalization

855 Words4 Pages

The mass media have a fundamental impact on the processes of social transformation of society. Because of the spread digital methods in information flowing, a rapid access to the satellite and cable television technologies, as well as the development of transnational media corporations it can be seen an involvement of different parts of the world into a new reality of the information, which is characterized by an unprecedented opportunity to wide access to all sorts of information and knowledge. Dynamical processes of modern journalism development and globalization of information space have affected almost all countries, both developed and those which are faced with some problems of restructuring economic and political relations. Press, radio …show more content…

National channels are trying to conquer the world markets, international standards of quality are set, regional media enter on the global level, journalism becomes more international. Under the globalization of media, it can be understood the globalization of media markets, that is the emergence of a universal demand for media products and new technologies by consumers of different countries. This makes it possible to sell the product throughout the global audience. In this context, globalization means a creation of similar production (information), but adapted for different countries and groups, using new …show more content…

Also, they also are actively participated in social life and introduced into the mass culture the innovations. The mass information provides the basis of the spiritual world of a person, “information basis” of a system in its connections and activities. On the other hand, the society itself affects the system of mass media. Niklas Luhmann says that mass media is a medium of self-description of society, that is, how society" looks "at itself, that by the universality and breadth of vision can compete unless with “the social system of science” (Luhman, 1996). In the process of globalization, the media plays a key role. Information today is an essential element of development, a reflection of the views and interests of the society to events occurring in the

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