In democratic society the majority rule will find a solution with the minorities because democracy is protecting their rights and there will be a debate over a piece of controversial legislation. That happens because the democratic laws protect the rights of all citizens. In the democratic society the government is one element in the social fabric of the institutions, political parties and organizations. Thousands of organizations operate in the democratic society whether it is local or it is national and they are serving the mediators role. Their interests come forth by supporting particular candidates and they can influence political
Mass media is a combination of technological advances with the intended purpose of communicating to vast audiences. The influence of mass media is everywhere covering society’s everyday life. However one effect that can be attributed to media is how it affects our ways of perception and thinking (McLuhan, 1964; McQuail, 2010). George Gerbner (1976) states that modern mass media’s capability can form new ways to rapidly, constantly and pervasively unify thoughts and actions. Mediums of mass media covers a wide variety like newspapers, television, books, films, fashion trends even politics.
It does more than report information and entertainment as it also presents us with views of human beings, events, issues, and cultural life. Therefore, most of the national media are trying to emphasized people by using an attractive advertisement. This is the reason that people are conducted by the mass media for modern culture. People tend to believe in media which lead to culture change. On the other hand, culture can be defined as the beliefs or values by making sense of our experiences, also concerns how we communicate these values and ideas through mass media.
Mainly through mass media, communication is carried out at large to scattered, heterogeneous and anonymous audiences (Pradesh, 2014). Thus, it is the communication through which our society can estimate the realities of life and gets a chance to focus on social matters and issues that can be discussed freely and openly (“Role of Media in Social Awareness”, 2013). Not only does communication play a significant role, but entertainment as well, consequently one being Cosmopolitan, as a national women’s magazine, plays a significant role in shaping the nations view and due to its origin, it display that of the American women. Magazines play a great importance in media, and use a variety of categories to reach out to its readers, which are the following
Mass media affect our daily life more than any other cultural institution. They are our main sources of news and entertainment. The mass media can affect our purchase decision, voting behavior, academic achievement and so on. (Cengage Learning 2013), Because of this all encompassing impact of mass media, politicians, businessmen and government agencies depend on media to influence people. During election time, we witness politicians spending millions of rupees for political campaign through mass media.
Media helps society form opinions on everyday events. This in turn allows for a bigger interaction with the world and not just a small community. This interaction with society is significant in politics. Politics can be defined as activities associated with the governance of a country or area, especially debate between parties having power. In politics it is important to keep a constant growth in one’s status.
Other hand it is also the emphasises the dependence other forces in society like politics and money may considered hare as an example. From this second point of view, the forms of mass media are an outcome of historical change a reflection and consequence of political liberalisation and industrialisation and a response to demands for servicing from other social institutions. Mass Society Theory Mass society theory emphasises the inter-dependence of institutions that exercise power and thus the integration of the media into the sources of social power and authority. Content in the media is likely to serve the interest of political and economic power holders and although the media cannot be expected to offer a critical or alternative definition of the world, their tendency will be to assist in the accommodation of the dependent public to their
It is everywhere in our changing world towards industrialization and there are more issues added regarding its influence to the society and to the individuals within the society. The information generated by the mass media plays a vital role in the society for new innovative ideas. The conflict view is how the media portrays its roles in providing a link to the different institutions wherein there exist divisions in the society. We have different patterns in coping with the media effects to fit our standards. The aim in this essay is to explore how the media influence us, its role, how media it is used, and how it is generated and link to other institutions.
Introduction of Democracy in Malaysia Democracy Democracy is a system that people decide and make decision as a group. The terms of Democracy formed by ancient Greeks that combine the words demos which mean people and krates which also mean as rule. So that the Democracy are refer to people-power or rule by people. The principle of democracy is, all the people have a vote and rights in decision making. Normally, the principle of democracy use in the form of government to make law and election.
It is true that media is playing an outstanding role in strengthening the society. Its duty is to inform, educate and entertain the people. It helps us to know current situation around the world. The media has a strong social and cultural impact upon society. Because of its inherent ability to reach large number of public, it is widely used to convey message to build public opinion and awareness.