From magazines to advertisements, women are constantly being exposed to beauty ideals - many of which are unattainable. This results in women falling victim to the manipulations and lures of the marketing industry. Since its establishment in 1886, Cosmopolitan has been a popular source for women to turn to for advice on relationships, sexual activity and popular culture. During its inception, the magazine was published as a women's fashion magazine initially depicting articles on families, home decorating, and the progress of science and technology. However, while Cosmopolitan is still viewed as a magazine targeted towards women, the methods in which the magazine attracts women have dramatically evolved.
What game? Let us assume that ‘their game’ is femininity – as within the context of the magazine (looking at Marie Claire and asking what the ‘game’ is that must be ‘[upped]’) we can easily come to that conclusion. “Jacqueline Rose’s work [ .. ] showed how femininity as a normative structure of gender identity was never as assured as culture would want it to be. Hence the repetitive anxiety in cultural forms to keep on trying to tie it down, to secure this otherwise more meandering sexual identity to its correct place in the symbolic order. This indicated both a tension and an urgency in the invoking of femininity on such a regular basis as found in women’s magazines” (McRobbie,
What is Beauty? Many people say that beauty lies in the eye of the beholder, however in today’s world, beauty resides in the eye of society. Ask yourself, what generates your perception of beauty? If you identify as one of millions of people who believe beauty only applies to the seemingly flawless girls on the front cover of a magazine or the “stick thin” women who walk the runway, you thought wrong. The media uses this idea of “beauty” to persuade what women and society should aspire to look like.
As, being a woman I have the privilege to take part in political and social affairs such as voting and being able to obtain an education. Due to all the influential women such as Susan B Anthony, Lucretia Mott etc. having fought for women’s rights have given women a chance to voice their opinion on political matters and represent their individuality in today’s society. The feminist movement led to significant changes within education for women as educational institutions welcomed women. Due to these changes women were able to obtain education, which still continues today, as I am personally able to attend a university in order to obtain a degree allowing me to enter different fields at the same level as men within the society.
These limitations were set free as many women seemed to get inspired by Angelou’s writings. Dr Angelou believes that beauty lies in other features of her body. By declaring her own confidence in her more curvaceous body type, Angelou 's writing serves as an inspiration to the majority of women who don 't fall within the super model classification. As Angelou begins her poem, Phenomenal Women, she quotes, “Pretty Women wonder where my secret lies./ I’m not cute or built to suit a fashion model’s size” Angelou comments on the definition of pretty. She puts the perspective of the society and refers back to the societal expectations at that time.She continues the second stanza and quotes,“ And to a man,The fellows stand or Fall down on their knees.
Over the years, the Feminist Movement has been on the rise and has influenced much change in society in terms of female equality and empowerment. It has been at its highest point in recent years and has created the new concept of “Femvertising”. In short, Femvertising is taking a modern day feminist issue, such as body image, and portraying it in an advertisement. Many advertisers will usually do this for one of two reasons: to sell a product or just to bring awareness to the issue. However, the main goal of femvertising is to inspire women to change their perspective on the issue and even regain lost confidence.
Media has been present since long time ago, they presented the ultimate fashion or the ideal body. Media advertisement is our new tool to get into the young mind, to obtain something from them “buy this brand and look like the model we have, you will be loved ’’ or “ looking like thin model will give you popularity”. Women have been the more affected by this media shaming phenomenon “Studies indicate many people, especially women, measure their self-worth based on appearance” (Finley, 2012).To understand more about how mass media show a negative effect on our body image, we firstly need to
Victoria’s Secret also utilizes billboards. The billboards with the Angels are placed in high traffic areas, such as Times Square. These billboards and their stores are located in areas where many consumers will see them and want to shop because of fantasy of becoming the perfect women in the perfect bra. Victoria’s Secret released a billboard and campaign called “The Perfect Body” featuring all supermodels with nearly perfect bodies. Many protested this campaign, which Victoria’s Secret changed, but it did create an issue and discussion about Victoria’s Secret not advertising and promoting the body positivity that women are now looking for.
Also in fashion magazines when teens readers see in every page a photo-shopped model advertising for some world wild brands like Victoria Secret and more others. Girls think that this make them “happier” or “prettier”, but this is not true and a waste of money because businesses will always try to market their product in the best way ever. Therefore, girls should always learn how to control and make up their mind to differentiate between the good and bad. Moreover when girls see these photo-shopped images of models that girls
You would be surprised by how many advertisements that can be found, online, on TV, and even just out in the community. Men and women both struggle with the idea of what is perceived as beautiful. For most women beauty is defined mostly on body size and facial features. Companies are always trying to sell beauty because it is the easiest thing to sell. Women are always trying to “better” themselves to be more beautiful.