Mass Media In Foreign Policy

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Mass Media, more aptly referred to as modern media - inclusive of social media and the internet, are important factors in the development of foreign policy, mainly because of its influence on public opinion. According to Stolberg (2012), modern culture in the US is bombarded by 24/7 news feeds, social networking apps on status updates, mobile phones and visual imagery on huge digital billboards on buildings and highways making modern media an unavoidable force. The media matters in the early facets of the policy construction process. It possesses the power to influence agendas - which are subsequently adopted by politicians, lobbyists and other key actors (Shah, 2012). During the research stage of this thesis, the researcher examined various…show more content…
(2002) emphasises that mass media organizations are not part of the political structure of the United States of America. He explains that voters do not elect journalists, nor do journalists hold any formal powers or privileges in the formulation and implementation of foreign policies. Mass media can, and often do, play a critical role in foreign policymaking. The typical view of media is that they matter in the early stages of the policy process — that media can help to set an agenda, which is then adopted and dealt with by politicians, policymakers, and other actors (Soroka, Lawlor, Farnsworth & Young,…show more content…
Military intervention and the media”by Jean-Baptiste Jeangène Vilmer. Jeangène Vilmer’s article considers the effect of the media on military response and operations at the operational level and how has the media shaped foreign policy and foreign policy support. According to Jean-Baptiste Jeangène Vilmer (2012), the CNN effect encourages politicians to make a decision, which in itself may be considered a good thing, but in doing so it may also have the perverse effect of pushing them to proceed quickly – to make this decision too quickly, without the taking time to think, which, in matters as serious as a military intervention, is a necessity. In other words, it may – and it has – a negative effect on the long-term development of foreign policy, which, because of the CNN effect, increasingly boils down to national policy. In addition this excerpt highlighted that the influence of the media depends on the way in which the event is covered, the author explains that a situation or crisis can be blown out of proportion depending on how it is captioned and captured. By highlighting the role and the impact of the media (CNN effect), the author gave the researcher adequate information to answer the final secondary question on the

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