The Important Role Of Mass Media In The Modern World

You are the media around you.

These days, mass media has made it possible for everyone to obtain information about anyone and anything almost instantly.

As a person living in this modern world, the array of media has influenced my ideas, and the way I think. Writing this essay topic gives me the opportunity to explore in depth of what we humans are exposed to everyday and subconsciously following trends, behavior and thoughts.

Mass media is one of the most efficient forms of communication employed to reach out to the majority of the world’s population. Common forms of mass media are magazines, newspapers, radio and television. The public usually rely on the mass media to provide themselves with information concerning social and political issues,

One reason is Globalization. Globalization is the process that is connecting people, neighborhoods, cities and even countries much more closely together. This has resulted in everyone’s lives being intertwined with people in all parts of the world by way of the food we eat, the music we listen to, the information we get and the ideas we have. This process is driven economically by international financial flows and trade, technologically by information technology and most importantly, the mass media. Advertisements on television, radio and newspapers have a very strong impact on the public’s mind. People now days have access to almost all forms of mass media and through that receive all the information of many products and services, this has caused people to change and accept all these new products, practices or habits, for example, the introduction of fast food, a lot of people have switched to fast food, and one of the most famous fast food restaurants McDonalds’ came from the USA and was introduced to the world through mass media, people now tend to favor fast food to a proper healthy meal. (Beacham, T.

Newspapers, radio broadcasting, and other mass media are major avenues for information distribution and political propaganda. Most urban households have radios and some may even have television sets, neither radios nor televisions can be tuned to anything other than official programs. Government control everything from artistic and academic, movies, books, and the performing arts is to contribute to the personality surrounding Kim Il Sung, then the ruler of North Korea until his son Kim Jong-Un took over. With tight control over media in North Korea, North Koreans have little to no exposure to the world around them; this control has affected the way North Korean think, behave and act. To demonstrate how important mass media is in shaping people’s idea, we can compare a North Korean to a person outside of North Korea. Outsiders, non-North Koreans, will probably think very poorly of the late Kim Ill Sung and the current leader Kim Jong-Un because of what they have turned North Korea into. North Korea faces famine and disobeys human rights, however North Koreans loves or seem to love their leader, they even wept when their then leader Kim Ill Sung passed on.( Dong, S. (n.d.).) Let us look at things from outside of North Korea, the mass media of the world has captured beautiful images and the happy people living in