Mass Media In The Philippines

Significantly, the revolution of human beings progressed as so did mass media. Over time, individuals were able to develop pristine means to impart information, ideas and opinions to a substantial audience in accordance with the various events that occurred in the past. Furthermore, experiences of human beings contributed and helped in shaping the topical condition of mass media today. In fact, to explicitly indicate this notion, Guioguio (2015) stated that numerous revolts in opposition to the individuals who were greatly determined to colonize other inferior human beings prompted the inception of covert newspapers, a practice still evident to the Filipino community. The Philippines ' seething past, together with their citizens '

To further emphasize Mondal’s statement, one example would be the government’s means of communicating to their citizens about the scrupulous schemes on how to prevent sickness. This operation can now be smoothly and skillfully executed to a cosmic group of individuals with the help of the different kinds of mass media available. On another note, as Schimtz (2012) stated, mass media portrays numerous relevant functions in our society. A wide selection of applications of mass media can be determined, such as entertainment purposes, information source and education means, as well as its capacity to operate as a public forum in which one can share his or her personal and objective views apposite issues, etc. In the like manner, Coleman (2003) articulated that mass media is the paramount medium of communication utilized to extensively publicize information. Newspapers, magazines, radio, television and the internet, are just some of the few types of mass media available for the majority to make use of. Moreover, mass media has been the fundamental source of information of the society with regards to the different political and social issues at hand, latest pop culture news, and entertainment that individuals depend

Varying and contrasting definitions embody the term “mass media”. The basic knowledge that most people have in mind is that mass media is anything that pertains to different means of communication which is more commonly used for transmitting messages and information in diverse forms or types to be disseminated to a large group of people. However, it is crucial to be knowledgeable of its etymology as it consists of two subtly different words. The first one is mass, which is defined by the Oxford English Dictionary (2008) as “a large number of human beings, collected closely together or viewed as forming an aggregate in which their individuality is lost”. The second word is media, also defined by the Oxford English Dictionary (2008) as “the main means of mass communication, especially newspapers, radio and television regarded collectively; the reporters, journalists, etc., working for organizations engaged in such communication. To further deepen the grasp on the subject, Niklas Luhmann (2000) defined mass media as institutions which utilize copying technologies to propagate communication. In this sense, he encompasses the efficient or economical aspect of mass media as it is anything that produces a wide variety of products with consumers that are not determined. In addition, John Durham Peters (2008) presents three key dimensions that emphasize any medium as a form of mass media that disseminates widely accessible information—address, availability, and access. Address is