Mass Media Influence On Language

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Since the ages, language has been distinguished as a tool of power. Historically, this power was perceived to derive and feature in political gains, however, of recent it can be noted that this power has gravitated towards a more social force. While political factors continue to play a prominent role in language, as seen in sociolinguistics, contemporary society, however, more specifically contemporary mass media, has established a greater affluence over the subject. According to a journal article, “[the mass...] media have penetrated so deeply in […society] that it is important to examine the types and nature of the influence the media exert on [language] in society” (Willie, 1979:58). This influence is evident through memorable leaders, such as Nelson Mandela, being remembered through their words on a page or their actions documented in history books; musical icons, such as Michael Jackson, inspiring individuals and the music industry through song lyrics and achievements; movies, such as Disney’s Maleficent, helping shape and reshape young minds by offering and embracing alternative perspectives and alternate realities; books, such as The Fault in our Stars, creating an evangelical zeal to escape the pressures of daily life and lastly newspapers and magazines influencing the perception of its readers to be more proactive within the world. However, the influence of the mass media is not entirely positive and contains various negative side-effects when considering its role
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