Mass Media Stereotypes

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The mass media has always influenced how we, the audience, view and consume the ideologies and stereotypes created and manipulated by the mass media. Within this essay we will be comparing and contrasting the representations of actresses and actors within the magazine cover industry. Depending on genre and country we will be using the key concepts such as denotation, connotation,visual culture and sexism etc. the case studies are ‘prestige’ magazine cover featuring Chris Hemsworth, which we will refer to as ‘image 1’, second case study is FIRE magazine cover featuring Jennifer Lawrence, referred to as image 2, Vogue magazine cover featuring Marion Cotillard, referred to as image 3 and finally Elle magazine which features Jean Dujardin which…show more content…
So an example of a traditional stereotype would be that females are an object to be looked upon and to be a sexually objectified to looked at in a lustful manner by men and also it is used to represent a ‘perfect’ female so it is used as an aspiration and a goal for all other women including young woman that are very body conscious. Though this stereotype might not be completely coherent in this magazine at first, but the more you look at it the more you begin to see the ideologies that are hidden there, for instance the fact that the actress body has been photoshopped to give an unrealistic standard of beauty and weight this is again implied the the anchorage such as “Diet Fads”, “Sexy Beauty” and “Faking it: is success all in your head?” these minor details re-enforce you, the audience/viewer to view the actress as something that we should aspire to be and how we can do it through the help of the magazine and all their…show more content…
So why have we not outgrown these stereotypes and traditional views? As our visual culture industries might have made the sexism more discrit and less visible, it doesn’t mean that it’s no longer there, the cross cultural aspect also seems to be very much the same in both France and
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