Maternity Exchange Case Study

In 2005, Deborah Ng started a new business called Maternity Exchange. Maternity Exchange is a Singapore based retail concept that offers mums-to-be the option to buy or rent outfits during their pregnancy; which are affordable, stylish and trendy, without paying a lot of money in return. Typically maternity clothes are expensive to buy especially that pregnant women grow and change in size every month so it is a great idea to rent instead of buying.

Ng came up with the idea when she was pregnant with her first daughter. She went to buy maternity clothes and discovered that they were all overpriced. Ng bought a pair of designer jeans for $300 which is considered to be expensive. Later on, she discovered that the jeans did not fit her and was

The modern look of the new website was likeable for any woman anywhere, as it plays a big deal in giving a good first impression for the brand. In addition, some women prefer to shop online, and the websites for online shopping should always be easy to access, navigate, and a simple to use filtering option. It should be categorized in a very accurate way so that the shopper wouldn’t face any obstacles while searching for a specific product. If Ng had constructed a good website from the beginning, she would not have paid $150,000 to reconstruct the website. This shows that any entrepreneur when creating a crucial aspect regarding their business such as a website, they should do it professionally from the beginning in order to avoid high makeover

Nowadays websites are used as a main way to communicate with customers, seeing as people are busy and can’t find the time to visit the actual shop or retailer, websites offer them a way to purchase or learn more about the products and brand wherever they are with just a couple of clicks away. Customers are also looking for speed; whether it is in registration, check out or just browsing the webpage, they want to have a simple layout to look at and not need to click many times to navigate to sub-pages from the home page. A website must also provide customer reviews and feedback section for customers to either complain or praise the business and the webpage. Since the website is the main means of communication nowadays and the amount of customers and businesses who use them is growing exponentially, a company must design a certain look for the website which reflects the companies essence and also is attractive to the customers, having this in mind it is generally easier to design a website that tries to appeal to the companies target customers. Moreover, another step to building a website is providing customers a way to follow up on their delivery and purchase, as they want to keep track of the whole delivery process until the products reach them. Choosing a