I believe that this experiment did an adequate job of testing certain questions that many people have about the “myth” behind the large majestic animals and the tiny mice. If I could have done this experiment, I would have probably move the elephant and mouse to large closed area. Perhaps a room, I would then place the elephant in the room with the mouse. That way the results would be clearer because there would be no outside distractions that could deter the accuracy of the results. Some future research questions that could arise from this study are: what makes elephants afraid of mice?
I will start with how her connection to her home and the Appalachian mountains impacted her. One major way the land impacted her was in her love life. Anneth loved the mountains more than anything else and this kept her from fully loving a man until she found Bradley who shared her passion for the mountains. Anneth loving the land was a key point in her leaving her second husband, Liam. Since Liam was the foreman of the Almont Mining Company she left him after finding out the company planned to take her family's land and strip mine the mountain.
10- Conclusions and Recommendations The author discussed his learning related to 'Marketing Perspectives' module and integrate his knowledge to improve his skills and create unique strategies for his personal career. Indeed, during the module, the author has realised the vital role of understanding and implementing marketing practices that will assist him to achieve substantial outcomes for his career. To achieve his targets, the author plans to incorporate his learning and find out the adequate strategies that he must follow to improve his decision-making capabilities. Thus, the author seeks to explore effective ways of analysing and using marketing information for adequate decision making and enhancing the efficiency of his business. Also,
Aggressive human behavior, such as violence and competition does not seem to be drilled into the genes of humans, it seems to be a learned and cognitive behavior, dependent on the environment one is surrounded with. In addition, if we look at our mass media, movies and video games, violence is abundantly all around us. If we were able to compare a human being that was raised in a loving environment with one that was raised in a violent environment, the observed behavioral characteristics would both differ. This is similar to the idea of Berkowitz which mentioned above, we learned that aggression can reduce the frustration or other
Following are the strategies that the company followed to remain a market leader in the industry; • Mass Production at Low Cost The company ensured that it produces in large quantity so as to gain benefit of economies of scale and reduce costs. It allowed the company to save cost and reduce unit costs which was very useful in a competitive market as it allows the management the flexibility over price without affecting gross profit margin. • Extensive Advertising It was company policy to do extreme advertising as they regarded marketing as essential factor in success. The company was able to start innovative marketing campaign at the beginning of its creation where it targeted the customer needs. With use of its marketing campaigns, the company was able to secure enough customer loyalty that the customers were not trying new products even though these were of better quality.
In this case, it is possible to put forth that advertising exhibits an “uncanny” manner. The uncanny of advertising stems from its “unfamiliar”, “extraordinary” new stances that it borrows from guerrilla tactics. Here, the sides of guerrilla advertising once again act as if. “…the weak use guerrilla tactics against the strategies of the powerful, they make sudden attacks to their texts or structures, they continuously use tricks that will mislead the system” (Fiske, 1996: 32) . Nufer (2013: 5) states that guerrilla advertising applications which suspend the monotony of daily life and advertising by incorporating different emotions from fear to fun are located in a grey zone in between what is legal and what is not, what is ethical and what is not since it violates
The battle for consumer minds is a battle of perceptions not the products, thus, it is important for Nike to constantly engage with a differentiation strategy and tactical activities to stay ahead as the leader in global sportswear and apparel market. Below are some of the marketing strategies Nike can employ to further improve its sales to remain as the world’s number one: i. Personalized Marketing, also called personalization and sometimes referred to as one-to-one marketing. This is an extreme form of product differentiation in that it tries to make a unique product offering for each customer. Nike has engaged with this strategy through its Nike ID footwear, which is a popular line that has developed a strong follower amongst consumers, and should extend this concept to more product lines to gain more fans. Consumers are inclined to buy as they know they will be wearing their own personalized creations.
It is the invisible strategy that very creative and strong. Everything is marketing even we know or not. Marketing can creates a huge demand for every business in the blink of an eye. Meanwhile, it can collapse the company that make a mistake in marketing strategy. Therefore, I believe that marketing is a powerful tool in every business.
Most firms practice the selling concept when they have overcapacity. Their aim is to sell what they make rather than make what the market wants. The Marketing Concept: This is a business philosophy that challenges the above three business orientations. Its central tents crystallized in the 1950s. It holds that the key to achieving its organizationl goals(goals of the selling company) consists of the company being more effective than competitors in creating,delivering,and communicating customer value to its selected target customers.
Farmer (1987) stated in his work that marketing field itself based on the assumption of fundamentally unethical and unresponsive towards the majority need of the people. He bemoaned that “large numbers of vociferous critics who see nothing good in a field that tries to figure out, among other things, how to influence 10-year olds to demand something they do not need and cannot even use” (Farmer 1967; 1977).Therefore, improving the image of marketing arena is necessary for both the practitioner and academicians. We try to highlight some important ethical issue in the disciplines of marketing and try to exemplify with the practical example of unethical practices in two big Australian firms. Sole responsibility of attracting customers depends upon marketing and advertisement department. Following ethical principle are necessary for marketing and promotion department to avoid ethical problems that would crop up against the firm.