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Matrix Of Ansoff Matrix

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Levis can invest in a different product line as suggested below.

The elements of Ansoff matrix can be employed by Levis for their future business plan. The market development, product development and diversification strategy can be used.

Uniforms for army soldiers- Us is the biggest army in the world and currently they are operating missions in the Middle East countries as well. So Levis can enter to this market. Levis can come up with agreements with the US army to supply uniforms. The agreement with the government is more stable. With the reputed brand name of Levis, they can easily combine with the governments to produce the uniforms for the soldiers. Not only in US, Levis can produce uniforms for all over the world. Most of the countries …show more content…

Levis has very good track records working with the fashion industry people. Since Levis does not have prior experience in the cosmetics industry, they have to start them with the beginning. But the large worldwide distributional channel network and the well experienced top management are the plus points for Levis. Levis can tie up with a partnership with a well established brand but who has a less worldwide coverage. The current Levis products and cosmetic items have a close relationship and it will be an advantage to Levis. Most established brands have added a cloth range as well as cosmetics range to their product portfolio since both can be done on the same distribution …show more content…

It is not a problem where the mother company or the production plant situated. They need to think all the strategies in a global perspective.
To move from red oceans, firms should not create boundaries that outline how they compete. They have to look at various industries, look at strategic clusters among industries, look at the chain of consumers, look at complementary product and services, look at practical and emotional charm, and appearance across time. This may provide some insights to reconstruct market and to open up blue oceans. One of the main strategies of Blue Ocean theory is market development (Ansoff Matrix) and so the companies should break the boundaries to capture the market globally.
The new ways of distribution channels such as internet breaks the boundaries of the traditional market place. If there is an uncontested market in another country, the transportation barriers become irrelevant because of the new distribution

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