Mattel, Inc., headquartered in California, has more than 30,000 employees worldwide and sells its toys in more than 150 countries (Gilbert and Wisner, 2010:34). In 2007 they had revenues of almost $6 billion, about half of which came from sales in the United States. Being one of the leading toy makers on August 1st 2007, Mattel issued a voluntary recall of 1.5million Chinese-made, Fisher-Price products. The second recall also included 18.2 million toys, such as Barbie, Batman, Polly Pocket, and Doggie
From my analysis, Mattel should start with the culture different in part of the beliefs and the specific value about something; for instance, American manufacturers values “efficiency”, but others do not (the textbook, page 326). Therefore, the belief and value are very important in each culture, so Mattel should provide the training for all suppliers or subcontractors helping to educate them how severe it is for the problem like this. Moreover, the company may cite the real situation of Lee Der
Mattel had in China the Market-seeking motive, with their expansion, they wanted to get a part of the Chinese toy market and wanted the company to achieve more growth from a market that weren’t their domestic. The falling sales in the years before gave them the last kick to open the flagship for Barbie oversea. From Mattel's $3 Billion in annual sales only 5 percent were coming from China, the company thought there was a lot more opportunity for Barbie to grow with the Chinese sales. Mattel has
manufacturing toys might organize its logistics activities to succeed in China today. Mattel, Inc. established by Harold Matson and Elliot Handler at a carport in 1944. The organization name was created by utilizing letters from founderrs' last and first names. Mattel's first items were picture casings and doll house furniture. Barbie doll was presented in 1959 and Ken product tailed it. With these items, Mattel ensured its development. Hot Wheels item settled Mattel's position as an industry pioneer
The situation began when a subcontractor Choi Chee Ming, a Hong Kong toy tycoon which owns Early Light industrial Co., assigned by Mattel to paint Cars toys. However, Choi Chee Ming took another Chinese-based vendor, Hong Li Da to complete the tasks given. This violates Mattel’s request because Mattel deals with direct suppliers only. Mattel product is found to contain unauthorized level of lead. Other than that, there is another Early Light’s subcontractor, Lee Der Industrial Co., are
1. Introduction On 4th September 2014, LEGO Group announced the news that the company is achieving 11 percent increase in sales for the first half of year 2014, surpasses fellow toy manufacturer Mattel. The company has gone through ups and downs for a few decades, with the strong belief on “only the best is good enough” and persistence on its core values of imagination, creativity, fun, caring, learning and quality; LEGO® managed to become the number one toy manufacturer in the world now (Koch 2014)
largest loss in the Group’s history of 1800 million DKK. The losses were not due to a sudden decision as it shows that the strategies used were not fit enough to overwhelmed or face the challenges affected the Group. After the analysis of LEGO case study, found out that the Management has not taken a hard look at every facet of operation cost and this has resulted in uncontrollable increase of Expenses. It was all caused by a strong decline in sales and a massive increase of debts. This huge debt
1.0 INTRODUCTION This is a study of a toy company base in California, Maya Toys Incorporated. This Company is involved in the manufacturing of children’s toys since 1990 and have been in the toys business since two decades ago. Their toys are the most popular play materials among parents due to the strict safety regulation features and the brand has established itself especially amongst newlyweds and young couples expecting their first new born child. 1.1 COMPANY BACKGROUND The company led by a
literate”. (The term ‘television literacy’ has been coined by Shaffer (2005).) Children below the age of 8 or 9 will be unable to decipher and understand whatever they see in the television advertisement but they may remember and identify few things case by case. For example, children will be much attracted to loud music, cartoon characters, funny voices and believe that whatever they watch on television is real and not fictional. On the other hand, children above the age of 8 will understand that the
blacks must assimilate into “white” culture, but, in reality, it must be those who think that way who must escape from the mentality of needing to assimilate. In the case African American women, they confront backlash from not assimilating into the ideal “white male” in the form of racial and sexual discrimination, which