Mattel Case Study Business Strategy

From my analysis, Mattel should start with the culture different in part of the beliefs and the specific value about something; for instance, American manufacturers values “efficiency”, but others do not (the textbook, page 326). Therefore, the belief and value are very important in each culture, so Mattel should provide the training for all suppliers or subcontractors helping to educate them how severe it is for the problem like this. Moreover, the company may cite the real situation of Lee Der industrial to let them know the impact from the careless mistake of the product’s quality. This way may help to adjust the belief of Chinese people about the product’s quality. Therefore, the adaptable belief and value would help the Chinese suppliers

Referring to the case page 8&9, this type of problem is related directly to both factors planning to apply for Mattel to mitigate this kind of problem in the future. Therefore, referring to the textbook page 323, the management teams are responsible for the purchase of many important materials from the suppliers around the world because they help ensure that the quality and delivery are compatible. The sufficient suppliers in many regions on hand can “ensure the flexibility necessary to take full advantage of the global supply chain” (the textbook, page 323). In my opinion, this strategy can help protect the problem at the beginning because Mattel should have a signed contract agreement with high penalty related to the quality of products before using the suppliers to help protect the problem in the future. According to the textbook page 323, the plant and capacity in many regions are very important for the firm to take full advantage of the global supply chain by shifting production as condition warrant, so the effective communication system is one of the significant factors to manage the global supply chain effectively. Therefore, I believe that the proper implementation of the production process would help mitigate this kind of problem. Referring to the case page 6,” a study of 38 paint samples from 11 brands during 2004-2007 showed that more than 25 percent of paint sample from China had excessive lead level”. Although the Mattel’s suppliers in China purchased the paint with the official lead-free certification, it was not guarantee suppliers because of the falsifies certificate documents (the case study, page 6). Therefore, both reasons sent the warning sign to Mattel that it must