There are many advantages of using social media for the purpose of marketing, some of which are enlisted below: Visibility is an important factor in Social Media Marketing, because the more a website and its content will be visible in the internet will be more number of viewers. The number of viewers decide that the effectiveness of Social Media Marketing a business website is. Website traffic is a crucial aspect of Social Media Marketing. In fact, the number of hits and views your site is getting in a day. This factor is determined by the visibility of the website and its content on the Internet.
III. First Generation (1G) The introduction towards the cellular technology lies under the category of the First generation (1G) wireless communication technology that uses analog for its transmission which started in the 1980s. They are called the “brick phones” and the “bag phones”. (Chakraborty, 2013). It is based on the Advanced Mobile Phone Service (AMPS), Nordisk Mobile Telephony (NMT) and Cellular Digital Packet Data (CDPD) (Sarmistha Mondal, N.D.).
Social media contributes to marketing which advertising has been a big deal on internet. Marketers appear to be curious on the opportunities to post advertisements on the World Wide Web. Internet had more advantage on making easy transactions between the consumers (Wen, 1997). Digital advertising, also called “Online Advertising”, is the use of internet as the media of marketing to gain and attract more customers (Beal, 2015). The popularity of internet brought more ideas on
The extent of data derived from social media site, nowadays, requires an efficient team media analytics expert. In fact, social media, today, is proving to the major source of big data for companies and this raised the importance of social media analysis even more. The use of social media marketing has the raised the conversion rates significantly. This means that a company’s the targeted group of consumers are turning into its permanent customers. All thanks to data collected through social media platforms and media analytics experts, businesses, especially startups, are have managed to establish a brand value among their competitors.
These advances have not only increased employment but also created different industries as a result. This is one of the reasons that technology is so significant to economic growth. ICT have also inspired other establishment of a global market that didn’t exist before. Through the online marketplace citizens and businesses of all countries/world you can buy and sell goods to anyone in minutes; by doing so it increase the economy’s trade exchange. This digital global marketplace connects individuals in fulfilling their needs and also becoming part of the foreign exchange market; transferring money from one currency to another through online payment services.
The advanced sharing and targeting offered by the social media are effective because these platforms capture their audience in a wide variety of ways (Tobias, 2011, p.32). Going beyond the general geographic and population data, these platforms have opened doors for behavior and connection-based targeting options. The advanced targeting offered by the social media platforms increases the relevance of the ads the users (Safko, 2010, p.34). They also create a level of personalization that would be difficult to achieve when using other advertising platforms. The increased efficiency of social media advertising is possibly the reason behind the increased number of businesses that has created
Like for me, social media has help me make a million income from selling a product online. I got more friends and more socialize on the internet. I have more opportunity in life such as doing business, by getting a connection from social media. Overall, social media have a lot of benefit. They can help you connect with someone far away.
Purchasing power : There is a positive correlation between person’s income and his purchasing power thus more income means more purchasing power which results in frequent buying. List advantages of operating online: Advantage How will you leverage the advantage? Easy access to the market there are many websites available for sellers which helps them to sell their product online within a short period of time such as eBay, Amazon and so on. Potential for quick growth it is easy to obtain a high rate of returns in short time with the help of e-sales with the use of good digital market strategy. Widen market online selling plays vital role in expanding the size of the market because the internet makes world global village.
Travel and tourism industry is one of the most important factors of online commerce businesses which impacts profoundly and changed overall structure of the industry. Facebook is one the hot spot of social media marketing where travel agents do posts their promotions frequently. Online travel agencies have anticipated ever since the emerging of new marketing dynamics and consumer behavior. With the diffusion of interactive web 2.0 features and application, travel and tourism have become real conversations on thrilling platform of human
This is because smartphone are powerful new computing device that endow with traditional wireless voice service as well as native software applications. Besides that, smartphone has the capability to connect to and run an innumerable of internet based service, including email, geo location, streaming video, and social networking such as facebook, twitter, instagram and many more besides it also provides a good user experience. As for the reason smartphone attracts the customer to purchase. (Chow et al., 2012). With those popularities and functions smartphones have seen an increase in term of demand.