Maybank Corporate Social Responsibility
e) Does the organisation undertake corporate social responsibility? If so, what kind of social responsibility has it made?
Corporate social responsibility means how a business is involved in activities that bring benefits to the society with relentless effort to be ethical and promote economic development while contributing to local community as a whole. For Malayan Banking Berhad (Maybank), they do undertake corporate social responsibility. For example, “Rumah Singgahan Kasih Maybank” is Maybank’s in-house programme. This is a 5 year programme which was launched in 2006 and involves employee volunteerism in which more than 5000 Maybank’s own employees are involved, at the beginning, in carrying out this project as part of their continuous corporate social responsibility (CSR) plan to support the needy. This programme is focused on the theme “Cahaya Kasih”. The
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The employees involved assisted the needy in character development, education, learning skills and enhancing the quality of life for the needy. These essential skills are important for them to carry out their daily activities as they might have difficulty in learning and obtaining these skills. Therefore, Maybank’s involvement in this programme is more than financial or material assistance. It is also aimed at instilling caring values among the employees.
In addition, Maybank organized and sponsor events for healthcare causes and also to nurture young talents in sports. In 2014, an event called Maybank Malaysia Open (MMO) Badminton Championship was organized by Maybank Foundation. This is a renowned competition in the badminton super series premier with
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