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Maybank: Strategic Management

1936 Words8 Pages

STRATEGIC MANAGEMENT (MGT790)

INDIVIDUAL ASSIGMENT 1:
MALAYAN BANKING BERHAD
(MAYBANK)

PREPARED BY:
ABDUL MUHAIMIN BIN BAKRI (2014975079)

PREPARED FOR:
ASSOC. PROF. DR. AMINA JOSETTA KAYANI

1. Discuss the vision, mission, value proposition, objectives and current strategy in place.

Answer:

Vision, mission, values proposition, and objectives are key elements of an organization’s strategic planning. In addition, these key elements must be approved by the board of directors and should be communicated to staff, volunteers, members and other stakeholders.

Vision

Vision sets out what the organization wants to achieve, and must inspire the members, staff and supporters. A good vision is aspirational. Some …show more content…

Values may be expressed as beliefs, guidelines or rules, and may be set out in a code of conduct. A statement of values can provide guidance when tough decisions must be made. Maybank’s core values are believing in the core T.I.G.E.R. values. “T” stand for Teamwork which mean they work together as a team based on mutual respect and dignity. “I” stand for Integrity which mean they are honest, professional and ethical in dealings with customers. “G” stand for Growth which mean they are passionate and constant improvement and innovation. “E” stand for Excellence and efficiency which mean they are committed to delivering outstanding performance and superior service. “R” stand for Relationship building which mean they are continuously build long-term and mutually beneficial partnerships. Maybank T.I.G.E.R. values define what they have believe in and what they stand for. These are their essential guiding principles for their hearts and minds, for those situations where the rule book provides no …show more content…

Digital bank of choice – they aspire to be the digital bank of choice by putting their customers’ preferences first and transforming to deliver next-generation customer experience.

Strategy

Maybank strategies is focus on positioning Maybank as a leading financial services group whilst humanizing financial services across Asia has been defined by growth in terms of scale and capabilities. The priority now is to maximize their potential by:

• Fortifying their dominance in strategic segments domestically whilst securing returns from their expanded regional footprint.

• Reinforcing their high performance culture and entrenching process improvements in all areas, including cost and productivity. • Leveraging on our revised structure to sharpen our focus across a matrix of both regional and business line control.

• Fulfilling the needs and expectations of their customers not only in terms of ramping up their portfolio of products but also rewarding them with the service quality and “heart” they deserve.

• Deepening the relationships with the communities that they serve, to flourish and grow in sustainable, meaningful ways

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