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Mayonnaise Advertisement Analysis

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Condiment with a purpose The Hellmann’s Real Mayonnaise advertisement shows a young girl with big, blue eyes holding a sandwich. The words “It’s time to say no to fake food.” is displayed above the sandwich. At the bottom of the ad it states “It’s time for real.” The word “real” is put in bold and larger font for emphasis. In the right hand corner the actual mayonnaise container is shown with a general overview of the ingredients. All this imagery throughout the advertisement comes together to play on the parent’s emotions of safe, healthy food products for their children. The first detail that stands out is the freckled face young girl. Her youthful face and long, brown hair automatically makes parents think of what are they feeding their …show more content…

The quote “It’s time to say no to fake food” is put in bold and white lettering to stick out. The reader is drawn to the quote because it is right in the center of the page. This makes it really hard to miss the main idea of the advertisement. The importance of real food for children is very blunt in the quote. Parents are given the idea of safeness for their child because the quote promotes real food. Another quote in the advertisement that catches the eye is “It’s time for real.” The larger font of “real” as stated above gives a sense of how important it is to pay attention to what is going into child’s body. This is also connected with the image in the ad. The earlier healthy eating is promoted to kids the further it will continue through their lives. To further show a healthy condiment a few of the ingredients such as: “eggs, oil, and vinegar” are listed at the bottom of the page. Basically, the ingredients are giving evidence why the mayonnaise is a good buy. The advertisement is very simply, but with a deep message. The ad came from Southern Living Magazine, which bases itself on a wholesome environment. The Hellmann’s Mayonnaise ad fits perfectly in the magazine. The ad is effective in hitting the audience of parents. At the same time the message of the ad is very clear at what it is trying to say. One condiment has given so much meaning to healthy food choices for children. Many parents will

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