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Mazda Rhetorical Analysis

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“My life could definitely be this simple and filled with joy.” This is an important tactic when it comes to appealing to the ideals of humanism because it addresses common needs people feel (raising a family and keeping them safe) along with experiences people wish to enjoy (tailgating, road trips, finding love). However, the commercial creates the idea that none of these things are possible without a car, preferably Mazda, to help you accomplish it. Therefore, the diction of this advertisement creates the sense that anyone can have this life and appeals to the general concepts of a humanistic outlook by adhering to the ideas that people want to establish good lives for themselves and create families they can protect.
Although this advertisement …show more content…

The concept of humanism uses the manipulation of the emotions of people to make them think in a certain way; a way that triggers a more humanistic thought process. The ad creators most likely did not use the other appeals such as elitist, populist, shock-producing, fear-producing, or straight-talk because the goal of this advertisement aimed at depicting Mazda as a company that strives to be family oriented and focused on improving lives everyday experiences to make them above average and to present themselves as a company that genuinely cares about the happiness and well-being of their customers. The other strategies fail at creating a sense of family and human values. In conclusion, the creators of the advertisement “Driving Matters: A Driver’s Life” use Solomon’s strategy of humanism to present themselves as being a family-oriented company that plans to show people how important driving and having a vehicle is to fulfilling the desires people have to create a family, find love, and be happy while caring for one

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