Mc Donald's Menus Analysis

INTRODUCTION

Mc Donald’s is the largest hamburger fast food restaurant chain in the whole world. Mc Donald’s has more than 35000 outlets and serves around 68 million people daily. Primary selling items of Mc Donald’s include hamburgers, cheese burgers, French fries, chicken, breakfast items, milkshakes, soft drinks and desserts. But with the changing tastes of consumers, it has expanded its menu which now includes salads, fish, wraps, smoothies, fruits and seasoned fries.

The Coca-Cola Company, makers of coke, sprite, fanta, diet coke, coca-cola zero etc. The coca-cola company operates/sells beverages in more than 200 countries around the world. The most popular and selling drink of the company around the world is coke. The different versions

The slogan “I’m lovin’ it” is used globally, but it is paired with different scenes and cultures accordingly. For example, in some countries, the same slogan might be paired with an image of a woman, who is alone, listening to music through headphones and relaxing, whereas in some parts like India and Pakistan, the same slogan might be associated with a family enjoying an outing to the supermarket. The first image might be of country which has more individualistic culture (for example in Switzerland) and second one might be of a country where families are given more importance (for example India and Pakistan). Websites are also made according to the culture. For example in India, websites are more colorful and

Mc Donald’s being the world’s largest fast food restaurant and Coca-cola being the world’s largest beverage company.

The brands are so well-respected in the whole world because they both focus on maintaining good relations with the consumers by making them satisfied. Mc Donald’s advertisement and packaging all around the world is localized just to give the people of a particular place the feel that it’s something which is their own. Language is also kept in mind so that people grasp the content easily. Also they keep innovating and introducing new items in the products range so that people don’t get tired or bored of eating the same things or same burgers. Coke also works to create an image of happiness and joy so that good. They also portray this in their advertisements by showing family get-togethers and parties and friends having fun. It makes people more involved in the brand and feels good to use that product. “Share a coke” campaign also had the main focus of increasing the consumer satisfaction and create an environment of happiness and