Mcb Bank Swot Analysis

S.W.O.T Analysis:

There are two component of SWOT Analysis

• Internal Analysis

• External Analysis

4.1 Internal Analysis

4.1.1 Strengths

The strengths of MCB Bank are the following:

1. MCB is the initial Pakistani privatized bank as of its quality administration, marketing, modernization in product and services are performing well in financial market.

2. It has formed a good reputation in the banking segment.

3. It has 1275 branches on dissimilar places in Pakistan.

4. It has one of the nation’s largest ATM network with more than 1070+ ATMs casing 390 cities across the country and it is still mounting.

5. It provide MCB mobile ATM for expedient world class banking services.

4.1.2 Weaknesses:

1. Mismanagement

Due to the need of advertisement mainstream of the people are not well sentient about the products of MCB.

3. There is lack of particular skill because of revolution policy of human source management.

4. Majority of the staff and workers are frustrated due to low salaries as compare to equivalent position in other banks.

5. It is also seen that the staff criticize about over loaded of work. It is the rationale that turnover ratio of MCB is increasing.

6. MCB has numbers of employees of the period when the MCB was nationalized bank they cannot execute their duty as like employees in other banks. They always show rude approach that is not much inspiring for new customer.

7. There is lack of skills and preparation of employees.MCB have to gave concentration to improve the skills and abilities of the employees according to contemporary banking necessities.

4.2 External

Media is influential tool of communication.MCB have to use it for advertisement of new product and severs provided by MCB bank. By adverting MCB can generate more new customers.

4. MCB bank has to start some variety of Social services or for mores benefit. By doing this it can stimulate its customer that you are causative in this services by parching and using MCB services.

5. Now the perception of Islamic banking is escalating in Pakistan. There is opportunities that by create Islamic branches all over the country and fallow Islamic structure in those branches. It should also create Islamic product for customers

4.2.2 Threats:

1. In Pakistan the banking sector is growing hastily and it has attracts the business men to cross the threshold in banking sector. Some foreign banks have started their business in Pakistan. Now MCB bank has to struggle with immense effort by giving superior services.

2. From few years Pakistan is facing a lot of problems like energy catastrophe, rising price of product. Govt. of Pakistan is borrow money from State Bank of Pakistan and from commercial banks also and due to require of money to give to saver many banks can cause to bankrupt.

3. Foreign banks are increasing in Pakistan

4. Foreign banks are provide attractive and new services to MCB