Consumer Perception Of Food

Thakkar and Thatte (2014) made the research entitled to “Consumer perceptions of food franchise: A study of McDonald’s and KFC”, that the taste and good ingredients were most important factors. While the other factors facility layout, price, service quality – speed and cleanliness were least important for customers. The data were collected from 150 respondent using structured questionnaires from which only 137 respondents’ data considered valid. The hypothesis was framed on the basis of 12 different variables and they were variety of products, Speed of service, Accuracy in service, Price, Taste of products, Ingredients, Packaging, Attitude of Staff, Location, Additional Information, Customer Service and Opening Hours. The data was analyzed

The objectives of the study were to examine the awareness of respondents about the Restaurants, to study the respondents perception about the various aspects of the Restaurants, to find out the reasons for preferring a particular restaurant, to analyze the level of satisfaction of consumers towards the services provided by the Restaurants and to provide suitable suggestions on the basis of results of the study. Both primary data and secondary data have been used for the study purpose and 250 respondents were selected for the study purpose. The study found that the main reason why processed food was luring the urban Indians was the convenience that it offers to cooking, as they do not need to spend hours in kitchen to get that appetizing food. The major strength of the research paper was, the topic was relevant, and the objectives of the research were significant. The research has some weakness, the research was based on limited observations, thus cannot be

The objective of the study was to find out about the perception towards Western food. For the purpose of the study, the researcher conducted qualitative interviews which enabled me to communicate with people and find out about their perception towards western food. Different evaluation approach like Summarized Content Analysis, Explicit Content Analysis and Structured Content Analysis were used. The study revealed that the Chinese consciously chose Western restaurants because of the environment there, the different taste of the food or to learn more about a foreign culture. The strength of the study was it was based on interview. They were introduced with topics and ensure a relaxed feeling without much disturbance. But there were some weaknesses of the research; the research was based on people who could speak English which may not be