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Mcdonald Market Analysis

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COMPANY PROFILE

Mcdonald 's headquarters is located in Oak Brook, Illinois, United State. It is the largest chain of hamburger fast food restaurant in the world. The company logo is Mcdonald 's with a big yellow M. As in the diagram below, Richard and Maurice McDonald started the first Mcdonald 's store from 1950s in the US, and it primarily sells hamburgers, French fries, dessert, and salads. In 1955, when the first Mcdonald 's restaurant was founded in the United States, there was not much variety on its menu, but they offered food supply with high quality, low cost and good environment. By 1983, there were more than 6,000 domestic branches.
In 1967, Mcdonald 's opened its first overseas branch in Canada.
By 1985, its total abroad …show more content…

Market segmentation is defined as dividing a single market into smaller segments. The basic reason for dividing the market into small segments is to make it simple to address the needs of smaller groups of customers and try to manufacture different products according to their consuming habits. Particularly it is done according to the people who have similar characteristics. It can be done on the basis of age, gender, lifestyle, region, etc.

Mcdonald 's in India segmentation it has done is on three different bases:

1) Demographic Segmentation: Kids, Family and Students

Mcdonald 's offers different products like Happy Meal which includes a free toy for kids. For families it has made different outlets and meals which are suitable for takeaways and drive-thru. Mcdonald 's has made its environment which is suitable for students of school to hang out with their friends and can get their lunch at Mcdonald 's.

2) Psychographic segmentation: Convenience and lifestyle

Mcdonald 's has adopted itself according to the convenience and lifestyle of the Indian consumers, as India has a huge vegetarian population so Mcdonald 's came up with a different and new product line which includes items like Mc Veggie burger and Mc Aloo tikki Burger. They also made Mcdonald 's as a place to relax …show more content…

Personal Selling

Personal selling is most powerful tool for building purchasers inclination, accommodation and actions. Personal interaction allows knowing for feedback and adjustments if required. On the off chance that the organization had a decent relationship with purchasers they are attentive towards personal selling. In personal selling Mcdonald 's representatives working in distinctive outlets are the best example of personal interaction, the workers are straightforwardly serving the customers along these lines, and the face to face communication is easily conceivable. In the Mcdonald 's outlet there are such staff which are appointed for personal selling they are the one who perform

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