Mcdonald's: A Case Study Of Mcdonalds

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McDonalds has been a popular and valuable company for over half a century. McDonald’s was founded on May 15, 1940 in San Bernardino California USA by Richard and Maurice McDonald; Ray Kroc. The company sells fast food product such as hamburgers, chicken, French fries, soft drinks, coffee, milkshakes, salads, desserts, and breakfast.
McDonald’s is one of foodservice retailer across 35.000 locations in 100 countries, serving around 50 million customers everyday (McDonalds, 2014). Over four-fifth of the McDonald’s outlets worldwide are possessed and controlled by personal local businessmen and women. The company posted that over US$40 billion of worldwide sales in 2003 was achieved by encouragement of a good work ethics and hard work. Currently, Andrew J. McKenna, as the chairman and Don Thompson, as the CEO, have 1.800.000 numbers of employees with totals assets of US$36.6263 billion (Stock Analysis on Net, 2014).
The company’s objective is to become customers’ favorite place and destination to enjoy it’s food and drink by serving good food in fun environment, being a socially responsible company, and giving returns to its shareholder.
On October 20th 1979, McDonalds opened it’s first fast food restaurant in Singapore for the very first time at Liat
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Based on the good relationship of McDonalds and its suppliers, The Bargaining power is currently stable. The reliance that suppliers have on McDonalds is equal to the reliance that McDonalds has on suppliers. McDonalds has a good quality of material’s supply at fair prices. In that case, there are number of supplier who demands to be the McDonald’s supplier, since there is a comfort in supplying to a big consuming company like McDonalds. However, there are many substitute suppliers out there that can replace recent suppliers, for example Coca Cola has replaced Pepsi without significant drop in quality, should there be a breach in the buyer-supplier
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