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Mcdonald's Big Mac Satire

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Just imagine being whisked away to a room that is lit by pure candlelight. Soft romantic music is playing; a heavenly surprise is perched on a cloud of sheer, red satin sheets. Suddenly you realize your every fantasy is about to come true. Go ahead and lick your lips, what are you waiting for? Here it comes, McDonald's Big Mac has been waiting for you! After all, you know McDonald's Big Mac has the best tasting meat around. Clearly, I have overwhelmingly deceived you with my misrepresentation of your true fantasy. This, my dear, is how advertising works : I see, I want, and I buy. Jean Kilbourne, an outspoken caviler of the effects advertising has on our environment, contends in the chapter entitled, “In Your Face...All Over The Place,” that “advertising's messages are inside our intimate …show more content…

McDonald's taunts the consumer by boldly proclaiming, “Stop staring at me like I'm a piece of meat.” Both men and women can easily relate to this approach, to that of receiving unwanted advances from the opposite sex. Although it may seem like McDonald's uses borderline harassment, it still grabs the consumer's attention and leaves them wanting more. But, it gets even more twisted than that; McDonald's challenges consumer's by asking the question, “Are you MAC enough?” Yet in reality, McDonald's is actually asking, are you man enough for their Big Mac? Sensual appeal works very well in advertisements because it deceives the consumer into thinking they aren't brave enough to try a product like McDonald's Big Mac. Image is everything, and as Kilbourne asserts, “Whether we know it or not, we select products primarily because of the image reflected in their advertising. Since the 1920s, advertising has provided less information about the product and focused more on the lives, especially of the prospective consumers” (71). Through the use of memorable slogans and

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