ipl-logo

Mcdonald's Business Environment Analysis

1530 Words7 Pages

Business organisations come in all structures and sizes, and form a basic feature of our everyday lives. Our knowledge of business organisations vary depending on where we are globally, but we collaborate with them every day in very personal ways. Organizational shape provides the groundwork of an organization and its design of management. The motive of structure is division of work and co-ordination of activities among team members, so that they can accomplish objectives of the organization. The organizational structure directly describes the formal command system and conversation network, which not only influence the flow of information and material and employment efficiency, but also influence the psychological and social functions within …show more content…

There are 2 types of business environment, namely internal environment and external environment. Internal environment is also called as controllable environment. The internal environment of McDonald 's includes the following:
Aim
The aim of McDonald 's is to be the best fast service restaurant experience.
Marketing
The marketing of McDonald 's is very huge. McDonald 's was one of the eight corporate sponsors of Millennium Dome Experience. It invested £8 million in the Dome 's community programme and learning experience. Besides that, McDonald 's is also a knowable sponsor of the World Cup since 1994 and the Champions League from 1996 to 2000. McDonald 's also sponsors British athletics since 1993 and formed the McDonald 's Young Athletes ' League to train 11 to 17 years old teenagers. Furthermore, McDonald 's sponsors Child Safety Week since 1994.
Background Information on McDonald
In 1917, 15-year-old Ray Kroc lied about his age to join the Red Cross as an ambulance driver, but the war finished before he achieved his training. He then worked as a piano player, a paper cup salesman and a Multimixer …show more content…

About 70% of McDonald 's worldwide restaurants are run by independent businessmen and businesswomen. A franchise is a business licensed to use the name, logo and expertise of an existing, well-known business McDonald 's gives licenses to the market 's local operators to start a McDonald 's restaurant. McDonald 's may take away the license if the franchisee fails to assure the franchise agreement or requirement.
All of McDonald 's restaurants have a flat structure. A manager controls all the employees and makes all the decisions. This allows the staffs to only carry out their simple routine works such as selling and serving customers. On the other hand, the McDonald 's corporation has a tall and complex structure. The corporation is highly formalized, has a limited information network, is centralised and has bbroad departmentalisation. The departmentalisation of McDonald 's is structured along functional lines. The different departments in McDonald 's are operations, development, finance, marketing, and human

Show More
Related

  • Business Environment Affecting Target Corporation

    2091 Words  | 9 Pages

    TASK 3C (P3.3) In this criteria, I will explain how business environment such as political, social, technical, legal and environmental and cultural environment shape the behavior of Target Corporation. First what is cultural environment? It is an arrangement of convictions, practices, traditions and practices that are observed to be common to everybody that is living inside a specific population.

    Read More

  • A Rhetorical Analysis Of Mcdonalds

    983 Words  | 4 Pages

    As a community it’s our duty to understand how global market corporation use advertisement to sell. In the first place, I looked for an interesting admeasurement in the internet. Out of nowhere I decide to choose McDonald website because they have a lot of views from consumers. McDonald website focus in logos to transmit their advertisement on facts, percentages and a lot of words and information.

    Read More

  • Toyota General Environment Analysis

    1506 Words  | 7 Pages

    An organization that has a team or horizontal style of work structure and management is called as contemporary organization. Instead of a strict hierarchy, the power is spread out to the whole team in the contemporary organization. It is a more responsive and flexible. Traditional organization is changed to the contemporary organization of business. The traditional organization style concentrated on a pyramid order, with supervisors and managers controlling all components of the representatives beneath them, including interpersonal connections, ventures and disciplinary activities.

    Read More

  • Informative Speech: An Attention Getter For Fast Food

    733 Words  | 3 Pages

    1. Supporting point 1: Nowadays we can see these fast food restaurants in almost every shopping mall and there is at least one of these franchised restaurants in each area of the city and still increasing in number because of the high demand. a. Sub-supporting point 1: Although there are lots of choices of food inside a mall, but people often choose fast food as it is affordable and yet it is tasty and filling at the same time. b. Sub-supporting point 2: For example, in the Kuala Lumpur International Airport, there are a lot options of food to choose but the two franchised McDonalds are still always

    Read More

  • Mcdonaldization In The Workplace

    961 Words  | 4 Pages

    As people have issues about Mcdonalds’ low food quality toward people’s health. However, there is another important area that we have to consider seriously about is how its system, so-called “Mcdonaldization”has influenced and continuously effecting our society. From the article “McJobs: Mcdonaldization and the Workplace” by George Ritzer, he distributes the idea of how Mcdonaldized system has changed our society into scripted and “programmized” places (Ritzer 1998:140). He has specifically analyzed the McJobs’( job that has been Mcdonaldized) into four elements,which is its efficiency, calculation, prediction and control. As the nature of the world is made of a full of colors, diverse opinions of people naturally exist toward the term

    Read More

  • Mcdonald's Competitive Advantages

    770 Words  | 4 Pages

    McDonald’s is the world’s largest restaurant chain, serving a total of 69 million people a day at 34,000 restaurants worldwide. While facing a tough competition, McDonald’s has chosen to launch a new product to sustain competitive advantage as well as to attract customers in the ’18 to 32 years old’ range, which they have struggled with up to today. They launched the McWrap on April 1, invented by the 47 years old vice president and executive chef Dan Coudreaut. The McWrap is meant to be a healthier choice than the products McDonald’s are in general known for, as well as to compete with competitors such as Five Guys, Subway and Chipotle. However, people assimilate McDonald’s to junk food unlike the ”Subway buster”.

    Read More

  • Two Types Of Stakeholder Analysis Of Mcdonalds

    755 Words  | 4 Pages

    Stakeholder analysis Stakeholder are entity that will affect the organization actions, objectives and policies. There are two types of stakeholder which is internal stakeholder and external stakeholder. The McDonald’s stakeholders are customers, suppliers, employees, managers, government, local communities and pressure groups. Customers Customers are the external stakeholders of the company, no customer mean zero profit.

    Read More

  • Ritz Carlton Organizational Structure

    2427 Words  | 10 Pages

    The different type of structures (1) Functional – each portion of the organisation is grouped according to its purpose. (2) Matrix - ‘’ creates project teams that cut across traditional functional departments, instead of highlighting the role or status of individuals, it gathers together a team of specialists with the objective of completing a task or a project successfully ‘’ . (3) Divisional – It is the grouping of workers on the basis of products being produced, followed by the functional structure. There are two types of divisional structure , (a) Product structure (b) Process structure (4) Geographical – It is the grouping of workers on the basis of regions, followed by the functional structure and , (5) Hierarchical structure which has been adopted by Ritz Carlton. It shows the different levels of hierarchy, span of control and chain of command.

    Read More

  • Environmental Influences An Organization Face

    918 Words  | 4 Pages

    Describe three of the environmental influences an organization faces. Provide one example of each and describe how an organization is impacted, either positively or negatively, by each: There are five main external environment forces which can influence an organization (Ashim gupta, 2009). They are technology, competition, resources, consumers, and laws and regulations. I am going to discuss consumers, competition, and resources. The first environmental influence is customers.

    Read More

  • Organizational Structure Of Toyota

    2493 Words  | 10 Pages

    It acts as an operating manual that defines the way the jobs are distributed and how individuals interact within the company to achieve their goals (Distelzweig, 2004). A detailed study on organizational structure relates organizational structure to the way information flows through the hierarchical arrangement. There are basically two types of organizational structure; centralized and decentralized. In a centralized system the highest layer of hierarchy is responsible for decision making and controlling departments and division.

    Read More

  • Mcdonald's Food And Beverage Industry Case Study

    1972 Words  | 8 Pages

    Introduction The company selected for this research is McDonald’s Australia Holdings, a patented public company in Australia. The company specializes in food and beverage products such as burgers, coffee, sandwiches, McCafe beverages, and soft drinks, among others. The primary activity of the company, which generates most of its revenues from food and beverage services, entails establishing and operating a chain of family restaurants that offer quick services throughout Australia. While the company owns and runs a smaller number of the McDonald’s Australia Holdings’ restaurants, a larger number of the restaurants is owned and ran by franchisees, who shell out the company’s service fees and rent (Buchan, 2012). The 2013 annual revenue of the

    Read More

  • Strategic Management Case Study: Mcdonald's Corporation

    3370 Words  | 14 Pages

    The organization view themselves primarily as a franchisor and believe franchising is important to delivering great customer experiences and driving profitability. At year-end 2014, more than 80% of McDonald’s restaurants were franchised. From

    Read More

  • Mcdonald's Market Segmentation

    1402 Words  | 6 Pages

    According to TrackMaven, market segmentation is the process of dividing the market of potential customers into groups, or segments, based on different features. The created segment consists of consumers who will respond to the same marketing strategy and who share the nature of the same interests, needs, or locations. McDonald uses demographic segmentation as their main types of market segmentation. According to Sakshi Natani (2016), McDonald in Malaysia used mainly demographic segmentation, which divided in age, income, family-life cycle and social class.

    Read More

  • Mcdonald's Risk And Risk Analysis Of Mcdonalds

    817 Words  | 4 Pages

    Risk Analysis When it comes to risk every business and person has to deal with it, so as you may guess McDonald’s is not excluded from that list. When you are in the food industry and especially the fast food industry you take on many risks. These would include things like competition, changes in customer preferences, pricing, staying technologically advances, and not losing out on investments. As a huge company like McDonald’s you may think that their risks are minimal, they bring in millions every year, and McDonald’s are always successful and busy, but they too have a long list of risks on their 10-K. After reading through McDonald’s list of risks I want to first say that they are very broad in many of their risks.

    Read More

  • Reflection On Globalization

    731 Words  | 3 Pages

    The aim of this assessment is to reflect on what I have learned this semester regarding the module of Business in Global Context; from the lectures with the professor, the case studies done in class and the three previous patchworks that we worked on. We have learned that there are different internal and external components that affect the business environment, from corporate social responsibility to cultural and institutional framework; organizations must take into consideration all the factors related to the different parts of its environment. For the topic discussion, I will be discussing globalization and how it has affected the global business environment along with the key aspects and the different point of views regarding it.

    Read More

More about Mcdonald's Business Environment Analysis

Open Document