Mcdonald's Business Strategy Essay

McDonald 's

1. McDonald 's Market Level

McDonald’s generic strategy determines its basic approach to developing its business and competitive advantage. As the biggest fast food restaurant chain in the world, McDonald’s uses its intensive growth strategies to support continued business development and expansion. The related strategic objectives dictate the company’s operational activities, especially in responding to economic changes and the actions of competing firms. Variations in market conditions impose pressure on the business to adapt or reform its strategies. As such, McDonald’s generic strategy and intensive growth strategies change over time to ensure long-term business viability.

2. Theme :

(McDonald 's): a "clown"

3)Happy meal—the meal includes an entrée, a side dish, a drink and a toy, the toy is usually displayed with a movie or a popular TV show.

4. Types of restaurant :

Most standalone McDonald 's restaurants offer both counter service and drive-through service, with indoor and sometimes outdoor seating .Drive-Thru, Auto-Mac, Pay and Drive, or " McDrive " as it is known in many countries, often has separate stations for placing, paying for, and picking up orders, though the latter two steps are frequently combined;[48] it was first introduced in Arizona in 1975, following the lead of other fast-food chains. The first such restaurant in Britain opened at Fallowfield , Manchester in 1986

Subway

Subway Market level : The world 's number one franchise opportunity .

1 . The world 's largest submarine fort shop - more than 40,000 stores in 103 countries

In the past 22 years, SUBWAY ®Subway fast food restaurant was "entrepreneur" magazine 16 times as the best franchise opportunities. It is very difficult to create such a record, and the franchisee will benefit from investing in the world 's largest submarine sandwich franchise.

2 . 48 years experience in the experience of the submarine.

3 . Less investment, simple operation.

Theme: Eat Fresh

Type of food

It only serves the freshest and healthiest meals compared to other fast food chains that actually cause obesity on people with the stuff they serve OTC. Subway serves actual green, leafy, and fresh vegetables that come with whatever submarine sandwich you order from the menu. Imagine that, a food that is not only crunchy but also delicious and extremely healthy. They sell heavy foods that are intensely low on calories and cholesterol and extremely free of trans-fat. In short, Subway serves real and healthy food! Another great thing about ordering out on Subway is that they ask you what kind of cheese you want to go in your order. Subway branches have escalated up to 34,000 as of February of 2011. It is a fast growing restaurant founded by the Doctor’s Associates, Inc. in 1966. Subway’s main mantra is to serve healthy foods and Jared can attest to that. The guy was formerly obese weighing 400 lbs. and because of the subway diet, Jared loss 245lbs.