These food service chains are everywhere and earn hundreds of billions of dollars a year. According to a New York Times article, there are about three new McDonald’s opening every day. The main goal is not to have any person more than their minutes away from a branch. Easily, there can be more than one branch in a town. Just as McDonald’s embarks on this marketing strategy, so does other fast food chains.
0. Executive summary McDonald's is the world's largest chain of fast food restaurants, serving around 68 million customers daily in 119 countries across more than 36,000 outlets. Founded in the United States in 1940, A McDonald's restaurant is operated by a franchisee, an affiliate, or the corporation itself. It is the world's second largest private employer with 1.9 million employees, 1.5 million of whom work for franchises, recently the company expanded its menu to include salads, fish, wraps, smoothies, fruit, and seasoned fries. McDonald’s delivered strong performance and returns to shareholders in 2007.
Introduction McDonald known as globalization company since it situated in 119 nations and works more than 34,000 eateries which worked by either an establishment or the organization itself. The greater part of the McDonald 's eateries offers both counter administration and drive-through administration that let individuals drive through to arrange and get their stuffs. Fundamentally, McDonald 's offers assortment of burgers, milkshake, French fries and now and then new menu will be given in various nation, for instance Double Prosperity Burger while Chinese New Year in Malaysia. Before opening establishment in another nation, McDonald 's ought to make review to think about the way of life of the nation. For instance, Malaysia is an Islamic
McDonald’s is the world’s largest chain of hamburger fast food restaurants. As per the statistical data found in the ‘McDonald’s Annual Report 2011’, they operated 33,510 restaurants in 117 countries and served 68 million customers daily. Annual sales had touched $27 billion with net profit of $5.5 billion. McDonald’s entered Asia through Japan in the 1970s. By the year 1996, McDonald’s had already over 3600 outlets in Asia.
According to the National Restaurant Association, American sales of fast food totaled $163.5 billion in 2005.Total sales for McDonald's grew 5.6 percent in 2005, and the company now has 30,000 franchised stores in more than 120 countries. Fast food has always been associated with urban development; It has its roots in the Poppins and bread and wine stands of Ancient Rome and the ready-to-eat noodle stalls in East Asian cities. In the middle Ages urban expanses like London and Paris were brimming with vendors that sold cooked meats, pies, flans, pasties and the like. First fish and chips shop in 1860 came into existence. The first ever fast food restaurant is generally considered to be the White Castle restaurant in Wichita in
Physical Evidence Buger King is based in Miami, Florida and is present worldwide having 11,900 restaurants in more than 50 states inclusing 336 in Michigan, 122 in Arizona, 547 in Florida and 107 in Alabama Burger King has its own website bk . com . The site provides people with information about the products being sold , offers, about the company, its history etc. Burger King is trying to reinvent itself and its doing this by changing its décor. It wanted to create an exceptional and memorable dining environment and drew inspiration from its flame-gilled cooking process.The company revamped up all of its nearly 12,000 locations with the new look, including LCD menu screens, corrugated metal and brick walls, as well as an exterior that emphasizes the “Home of the Whopper” tagline.
The international food service industry is gigantic and complicated in hospitality market. Yum! Brands is a multinational company that operates or licenses Kentucky Fried Chicken also known as KFC, Pizza Hut, Taco Bell and other small restaurant brands worldwide. Yum! is the world's largest fast food restaurant company in terms of outlets with more than 41,000 restaurants around the world in over 125 countries and global sales of over $13 billion for the last decade, Yum!
STRATEGIC MANAGEMENT CASE STUDY: MCDONALD’S CORPORATION 1. INTRODUCTION McDonald’s Corporation is the world’s leading fast food restaurant chain with more than 34,000 local restaurants serving approximately 69 million people in 119 countries each day. More than 80% of McDonald’s restaurants worldwide are owned and operated by independent local franchisees. Its revenues come from the rent, royalties, and fees paid by the franchisees, as well as sales in company-operated restaurants (McDonald’s, n.d.). The organization view themselves primarily as a franchisor and believe franchising is important to delivering great customer experiences and driving profitability.
KFC was launched in 2007, and has 31 restaurants in four cities. Its parent firm, also operates 13 Hardee’s fast food joints in three cities. Burger King, which will be the main competitor of McDonald’s in Kazakhstan, has 26 restaurants in seven cities. Since it opened in 2012, it has served 10 million customers, nearly two-third of population of