Mcdonald's Corporate Strategy
Introduction
McDonald’s Corporation is the largest chain of hamburger fast food restaurants. It serves around 70 million customers daily through more than 35000 outlets in more than 110 countries. Richard and Maurice McDonald began its operation as a barbecue restaurant in 1940 and they realized the potential of the hamburger business and in 1948, they reorganized their business as a Hamburger stand. A businessman named Ray Kroc realized the growth opportunity of McDonald’s and joined the business in 1955 as a franchisee agent and later purchased the chain from founders and expanded the business worldwide. McDonald’s uses a philosophy of “One World, One Burger” and to maintain the consistency in terms of cost and quality, McDonald’s Corporation
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Currently, McDonald’s India is owned by Hardcastle Restaurants Pvt Ltd (HPRL) and Connaught Plaza Restaurants Pvt Ltd (CPRL) with more than 301 McDonald’s restaurants across India. 50:50 JV It follows the same QSCV (Quality, Service, Cleanliness, and Value) principle followed by McDonald’s Corporation. McDonald’s India can still be defined as a restaurant for rich and middle-class people but through its flexible prices and launches of India specific products, McDonald’s India is penetrating lower class segment as well. McDonald’s Corporation earns revenue from its Indian business through rent, royalties and fees paid by the …show more content…
The DCs (Distribution Centers) play vital role in bringing food right to the outlet counters. McDonald’s India started its operation with distribution centers in Noida & Kalamboli (Mumbai) and later added Bangalore in 2004 and Kolkata in 2007.
Radha Krishna Foodland was its first distribution partner and as part of distribution partnership agreement, Radha Krishna Foodland developed better facilities and infrastructures along with new systems to satisfy McDonald’s operational needs. After fulfilling all the requirements, Radha Krishna bagged the rights as distribution center to serve McDonald’s Indian restaurants in Delhi and Mumbai. As a Distribution Center, partners are responsible for procurement, the quality assurance, inventory management, timely deliveries to the restaurants and data collection, recording & reporting. Since the very beginning, value added services like shredding of lettuce, re-packing of promotional items etc continued at DCs which plays a crucial role in maintaining the integrity of the products throughout the entire ‘Cold
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