Mcdonald's Catering Industry Analysis

Evaluate the food and beverage service in catering industry

Name: Chow Wing Yi

Student Number: 1628462

Class: Airbus

Introduction

In this project, I have decided to choose McDonald and Out Back

Steakhouse as my major targets. First of all, McDonald 's fast food restaurant is one of the largest franchises in the United States as well as aboard. Their top menu items include: hamburgers, cheeseburgers,

McNuggets, and French fries. They are also known for one of their popular desserts: the apple pie and their breakfast sandwich: the Egg

McMuffin.

There are more than 32,000 McDonald 's restaurants serving in 117 countries. More than 75% of McDonald 's restaurants worldwide are owned and operated by independent owners.

McDonald 's has several

All of these values are infiltrated through all levels of the company, which keeps McDonald 's thriving as a successful fast food chain restaurant.

Risk management is imperative to McDonald 's. They have a risk assessment tool that they use to determine the country risk: which pertains to the specific country/region they are located in; industry risk: pertains to supplies produce; and facility risk: which is a combination of both country and risk groundwork. These factors are all part of the risk assessment tool that is used in each of their companies to help them with risk management.

Secondly,for Out Back steakhouse. Out Back Steakhouse is renowned for its high quality food and service, generous portions at moderate prices and a casual atmosphere suggestive of the rustic Australian

Outback.

Outback’s Australian-themed decor provides a fun and easy going environment, the ideal location for all the family.

All dishes are freshly made, with only the finest ingredients and original recipes selected, from original appetizers such as the

Blooming Onion and Aussie Cheese Fries, to great Outback

The restaurants will allow for self-service kiosk ordering and counter accessibility. Customers can pay with cash, credit, debit, Apple pay and Android pay and will soon be able to order through the company 's mobile service.

McDonald 's employees will now spend more time in the front of the restaurant, delivering food directly to the tables and offering traditional dining hospitality.

In addition, the company will be adding new craft burgers and chicken to its menu. The Big Mac will now come in two additional sizes, Grand and

Jr., as previously announced and innovative items like a pico de gallo burger with guacamole will be joining the menu board.

Easterbrook noted that increased customization is a key facet of building a "better McDonald 's." Using the self-service kiosks, customers can choose from preselected items or create their own.

For Out Back Steakhouse, Outback Steakhouse claims to be the only national restaurant chain to offer mobile access to real-time data about wait times for tables, reflecting how smartphones are innovating customer experiences.

Outback Steakhouse is streamlining the reservations and waiting process for consumers with the