Panera Bread Company over the years has determined that there certain areas in America people are willing to pay for a product such as theirs. You have to be smart if you are competing against monsters like Burger King and McDonalds. What made them different was how they created the fast casual restaurant. They have healthier meals and they also appeal to many different customers with their wide variety of tastes and flavors on their menu. It is not a deli, but it is a fast food service that is aware that the consumer wants to know how many calories are in their food.
As you can tell, Fast food may not be the best choice when deciding what to eat for lunch, but for college students it is very convenient. According to fast food chains, the food service industries that offer the highest levels of convenience have been rewarded with strong sales growth(fastfoodchains). One of the main factors of why people eat fast food so much is maybe that’s what they can only afford. One of the greatest advantage of fast food is that it saves time. When a person does not have enough time for cooking it is very convenient to buy it already made.
However, fast food restaurants changed this paradigm by being able to order and receive an entire meal in under 60 seconds from a vehicle. This new paradigm brought jobs to millions of people, however, it came with side effects such as increasing health hazards for the American public. Fast food companies offer jobs to millions of citizens and with fast food restaurants becoming ubiquitous, these numbers will increase rapidly. According to Statista, the World 's leading statistic source, "In 2013, there were 3.65 million fast-food restaurant employees in the U.S.
Even though the restaurant industry has a lot of competition, Chipotle has found a stronghold against its competitors. They have managed to continually attract investors through their fast growth and large profit margins, and consumers through their low prices and food with integrity mission. B. EXTERNAL ENVIORNMENT: STEEP ANALYSIS Social There are two main social trends that have a direct impact on Chipotle.
The first two cafes drinks were more caloric, double the price and took longer than the third café. Given that, Freedman thanks McDonalds. Eminent voices in the food culture convince people that McDonalds is unhealthy. Most processed foods are considered unhealthy because of the artificial flavoring, and preservatives. That being the case, whole-some foods are considered healthy because it doesn’t sit on the shelf for a month.
McDonaldization has not only impacted fast-food restaurants, it has had an enormous impact on the economy and major businesses and companies. Companies are able to efficiently manufacture great amounts of the same, identical product for consumers. Although many of these developments have made tasks effortless and life easier, there are downfalls to McDonaldization despite all the positives. Because life gets easier due to advancements, people in society get lazy. This laziness in society has direct correlation to the obesity rate rising in the United States.
STRATEGIC MANAGEMENT CASE STUDY: MCDONALD’S CORPORATION 1. INTRODUCTION McDonald’s Corporation is the world’s leading fast food restaurant chain with more than 34,000 local restaurants serving approximately 69 million people in 119 countries each day. More than 80% of McDonald’s restaurants worldwide are owned and operated by independent local franchisees. Its revenues come from the rent, royalties, and fees paid by the franchisees, as well as sales in company-operated restaurants (McDonald’s, n.d.).
( Elena utaru , 2014) b. Sub-supporting point: Besides, the packaging of fast foods make it easy to take away or bring it wherever you go. 2. Supporting point: Secondly, the services that provided is convenient with very quick response a.Sub-supporting point: Mc Donald has 24 hours services of home delivery whenever you order the food.
In Margaret Visser’s essay, “The Rituals of Fast Food”, she explains the reason why customers enjoy going to fast food restaurants and how it adapt to customer’s needs. Some examples of the most loyal fast-food customers are people seeking convenience, travelers, and people who are drug addicts. First, most loyal customers are people seeking convenience. The reason why fast food restaurants are convenient because longer hours of being open, the prices are good , etc. As Visser said in her essay, “Convenient, innocent simplicity is what the technology, the ruthless politics, and the elaborate organization serve to the customer” (131).
McDonald’s is the largest fast food restaurant chain in the United States and represent the largest restaurant company in the world, both in terms of customer served and revenue generated. In 2014 IBISWorld market research estimated MCD held an 18.6 % of market share of the entire global fast food industry; Burger King in at just 4.6%. Under franchising visionary Ray Kroc, McDonald 's became the world 's premier food brand by selling the rights to operate a McDonald 's store. With this model, MCD keeps overhead costs down and lets local owners deal with individual units, while food costs remain low and service remains fast for a culture increasingly on the go.
The original material of food cost of Chipotle operating costs is larger than other fast food restaurants, although this is a measure they have to implement to ensure freshness and health of food they sold, this is the reason for their high food prices. Even if the majority of customers are willing to pay for the higher cost of health food, Chipotle still should find out some effective ways to reduce the cost of their food in the future. Here are some suggestions: firstly,negotiate with the original suppliers to establish a long-term and stronger cooperative relationship to achieve a purpose of a certain reduction in the purchase price. Secondly, take advantage of suppliers’ promotional discounts. Attempt to make communications and collaborations
Basing counter service on just this area in Colorado Springs, I would say McDonalds offers better service. Winner: Big Mac Healthy: Neither burger is really healthy and high in calories. The Whopper does have a higher fat content. Both have lettuce, tomato, onion options. The Big Mac is 550 calories and the Whopper is 660 calories.
Is Food Becoming More Dangerous? Welcome to “The Jungle” (Sinclair 352-355) of sustenance! Is the food that people consume becoming more dangerous? Do you ever think about what is in the food we eat? What chemicals or extra things that enhance our foods?