Mcdonald's Corporate Social Initiatives

Executive Summary
Mc Donald’s believes that corporate social responsibility (CSR) is a very important aspect of business and is needed in this day and age. McDonald’s has always strived to give back to its community. Our values on CSR are based on Ray Kroc’s philosophy “We have an obligation to give back to the communities that have given us so much.” Back in the old days, McDonald’s did only a few CSR initiatives, but our plan is not as elaborate as it is today. This report outlines all our CSR initiatives and how we plan to keep giving back to the community in the foreseeable future.
This report will also discuss St Benedict’s current Corporate Social Initiatives and future initiatives that St Benedict’s plans to support.

McDonald’s background

Today, we operate over 200 restaurants in nine provinces in South Africa. McDonald’s is renowned for our training of all our employees throughout the world. We have trained and employed over 10 000 South Africans at various levels, including franchisees, restaurant managers and crew. Currently more than 80% of all food served in McDonald’s restaurants is produced by local South African suppliers at the highest standards. Mc Donald’s strives to be the most popular family restaurant and will always strive towards affordable food, fun and flavours that appeal to both children and adults

Educational Support
With the intention to offer opportunities to children to acquire knowledge about food and proper dietary requirements to develop children’s “minds” and “Bodies” through their diets, McDonald’s conducts food education support activities across the world.

The Takamadonomiya Cup
The Takamadonomiya Cup, all-Japan Rubber baseball McDonald’s Tournament is a national competition called an “Elementary school children’s Koshien,” where the best teams throughout Japan, compete against each other. McDonald’s has been supporting this event since 1986 and it is one of the largest events McDonald’s Japan has been involved in.

Japan Football Championship
The Japan U-12 Football Championship is a national tournament in which the best teams winning out of about 8 980 teams in Japan participate. McDonald’s has supported the tournament since 2011.

 This year McDonald’s presented original baseball or football notebooks to about 6.2 billion children, who participated in either the baseball tournament or the football championship, to support children enjoying