Case Study Of Mcdonald's Corporation

3. Introduction

McDonald's Corp (MCD)

McDonald's Corporation operates and franchises McDonald's restaurants in December 21, 1964. The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries across 35,000 outlets. McDonald's operates over 35,000 restaurants worldwide, employing more than 1.7 million people. The Company manages its business as distinct geographic segments: the United States (U.S.); Europe, and Asia/Pacific, Middle East and Africa (APMEA). A McDonald's restaurant is operated by either a franchisee, an affiliate, or the corporation itself. The McDonald's Corporation revenues come from the rent, royalties, and fees paid by the franchisees,

Then bank payment will vertify the details which customer enters about his/her credit card. If they are invalid, the website will display error message and then come to the end. If they are valid, the website will display successful message. So the delivery system will receive the order and then begin to prepare.

After preparation, the items will be delivered. The customer will receive items and receipt at the same time so that he/she would pay the bill. And the delivery system receive payment. The process come to the end.

Supply process

McDonald’s has to get its raw material fresh to ensure its product safety, so it will get its raw material from somewhere guaranteed. First, it creates inquiry. Then supplier will receive customer’s inquiry and create sales inquiry. Also, supplier will create quotation so that warehouse will prepare items.

The warehouse will print picking list and perform picking, perform packing. If material is from oversea, it will perform packing list. On the other hand, if it is from local, then the warehouse will print delivery order.

Thirdly, the warehouse will create goods issue and then send items. The accounting department will create invoice and send it to customer. Customer would receive invoice and items at the same time. Then customer will send

Its beverages, bread are from the world’s most famous beverage maker, bread maker. Chicken, fries, ice cream, beef and so on are provided by the supplier or local manufacturers to achieve hundred percent supply localization, thus saving costs.

“Supply Chain Management (SCM) is the management of the flow of goods and services. It includes the movement and storage of raw materials, work-in-process inventory, and finished goods from point of origin to point of consumption.” As it has been mentioned as its definition, McDonald’s adopt SCM is for three purpose: make goods reliable and enhance customer satisfaction, reduce the cost (due to reduce inventory, manufacture and distribution) and ensure quality optimization. Decision Support and Expert