These are the main focus area in the United States. McDonald’s has release the Southern Style Chicken Biscuit for breakfast and the Southern Style Chicken Sandwich for lunch and dinner. In the beverage business, McDonald’s starting introducing new hot specialty coffee offerings on a market-by-market basis. In the Asia-Pacific, Middle East, and Africa markets, McDonald’s strategic plan is focused around convenience, breakfast, core menu extensions and value. As well as all this, McDonalds also combined organizational strategic plans which include better restaurant operations, placing the customer first, menu variety and beverage choice.
The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. McDonald's India opened its first restaurant in 1996. Locally owned by Hard castle Restaurants Pvt Ltd (HPRL) and Connaught Plaza Restaurants Pvt Ltd (CPRL), there are over 310 McDonald's restaurants across the country, today. For McDonald’s every customer’s smile and happiness is of utmost importance. Its mission is to be the best company for all of its employees and deliver services with superior operational system for all customers.
This is especially so because of the lack of regional or global alliances among suppliers. • Low forward vertical integration (weak force) In relation, most of McDonald’s suppliers are not vertically integrated. This means that they do not control the distribution network linked to McDonald’s facilities. • High overall supply (weak force) The relative abundance of materials like flour and meat reduces suppliers’ influence on McDonald’s. There is no need to anything about it (GREGORY, 2015) Reason behind threat of substitutes or substitution being a strong threat • High substitute availability (strong force) There are many substitutes to McDonald’s products, such as products from artisanal food producers and local bakeries.
The majority of restaurants are owned by independent franchisees. Ability to adapt to local tastes is one of McDonald’s strengths. Their raw materials like potatoes, meat, and bread are direct link with different producers. 4. Partnership with best brands.
Marketing and Strategy McDonald’s adopts different marketing strategies for different marketing environment. In United States, McDonald’s emphasizes convenience and efficiency because the rhythm of life in America is fast. McDonald’s regards white-collar workers as main target customers. On the contrary, in China, McDonald’s makes emphasis on comfort and romantic. And its target customers are young people because young people in China occupy the main part of fast food consumption.
McDonald’s is the largest and best-known global food service retailer with more than 30,000 restaurants in 121 countries, and best-known global food service. The first McDonald's restaurant was opened in 1954. McDonald’s outstanding brand recognition, experienced management, high quality food, advanced operational systems and unique global infrastructure has ensured that they will be the first to capitalize on any opportunity. However, to remain on top, any business needs to operate ethically and keep innovation in mind when looking towards the future. Business Ethics means conducting all aspects of business and dealing with all stakeholders in an ethical manner.
Secondly, the restaurant structure of McDonalds is different as McDonald’s single products or services were focused by people that are divided in many teams. The type of structure for the restaurant structure is divisional as McDonalds is mostly practicing decentralized for their decision making as everyone in the restaurant structure are divided in teams or groups on single products or services. The division or teams that are divided and separated have their own responsibility on certain products or services. The sales of products and services were more focused by the staff and the assistant were controlled by the general manager during the McDonald’s normal operation. The diagram below shows how the structure of restaurant work in McDonalds and the highest is the general manager, second highest is restaurant manager and then is divided into 1 st assistant manager and shift running manager, the 2 divided manager have their own responsibility as the 2 nd assistant manager work under the 1
After having read this case study regarding the McDonald’s operation in India, countless of lessons have presented themselves. Firstly, regarding making entry into new market. Secondly Adapting themselves to new environment and finally dealing with challenges and turning them into opportunities. Entering a new market is no easy task even for an MNCs which has many subsidiaries around the globe, it is still a handful task especially in a very diverse country such as India. The reason for that because there are many factors to be considered such as the politic, culture, environment, technology, etc.
6. DISTRIBUTION SYSTEM OF MCDONALD Way before when McDonald opened its first restaurant in India it started its operation in India mainly to streamline its supply chain. From July 1993 Foodland carefully understood McDonald's operations and requirements for the Indian market. Better facilities and infrastructures were created and new systems were adopted by McDonald to satisfy its requirements. The complete distribution of McDonalds’ products in India are handled by Radhakrishna Foodland Pvt.