Mcdonald's Corporation: The Case Study Of Mcdonalds

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INTRODUCTION
McDonald’s Corporation began their business in 1940 as a barbeque outlet. It was founded by Richard and Maurice McDonald. Now, McDonald has 35,000 outlets and serving around 68 million customers daily across the world. The head quarter of McDonald is located in United States of America. McDonald has become the world’s largest chain of hamburger fast food restaurants after Ray Kroc, an American businessman decided to join McDonald’s company as a franchise agent.
McDonald generates their revenue and income from the rent, royalties and fees paid by franchisee which act as an operator of McDonald and also from sales in company operated restaurants. McDonald made $27.5 billion and $5.5 billion of profit in 2012 according to BBC report.
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It is recognized as the world most recongnized logos. Their weakness includes the competition with the competitors in the fast food section and a high level of employee turnover at the stores. The opportunities they have, for examples, It can research ways to include healthy products in their menus across the world.It can upscale some of its restaurants locations to attract more customers.
GLOBALIZATION OF MCDONALD(NEGATIVE AND POSITIVE)
As a largest fast food organization with more than 31 thousands restaurants which ownes by company and some of it operated as franchise and affiliates, McDonald expands their business to international market. The spread of American way of life had influenced McDonald to enter the international market. ``Globalization is the inexorable integration of markets, nations, states and technologies to a degree never witnessed before’’
McDonald always been criticized on the ground that the government think that, McDonald is disrupting the culture especially according to China. Back to 1990 where to British activists, David Morris and Helen Steel had distributed leaflets stated that `` What is wrong with McDonald?’’ in the street of London. Few days after that incident, McDonald wrote a replied letter to Steel and Morris, asking them to apologize. McDonald sued Morris and Steel for libel in a case known as the MC Libel
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