The marketing strategies in Hong King cannot build up their brand image, or even brand has down-graded. The value perception of the customer towards to the Burger King is not too high, but the price is over the customers’ expectation. Also, the brand association of Burger King is very weak, since the customers did not get many and correct information about Burger King. Besides, the favourability of brand association is not enough, because the locations are not convenient enough and the prices are too high (over $40 for a meal). And compare to McDonald’s (fast, convenient and cheap) and Mos Burger (high quality of product and more health food) in Hong Kong, Burger King is not unique enough, since it did not have the PODs products.
Burger King still goes through management struggles which is something that McDonald’s does not experience as often. The successful brand of McDonald’s alows the company to be more successful than Burger King because McDonald’s is known worldwide which makes it eaiser to open a restaurant anywhere in the world because the deambd will always be there where as Burger King is still a rising brand and may struggle in a new area because the brand is not a brand that is known all over the world and the demand is not that high. Although in certain areas Burger King is cheaper tha McDonald’s, they use a pricing strategy which will cause prices to change as the market changes and that is very often as the business environment is not constant, this may cause consumers to feel discouraged to support Buger King where as McDonald’s prices remain more constant so consumers feel safer as consumers are sensitive to a change in
• Shift in focus from results to resources The planning in the organization is mostly concerned with management of input rather on the result or outcome, as it is intangible in nature and not easy to measure. • Internal politics and goal displacement The effectiveness of the not-for-profit organisations is connected with the level of satisfaction of the funding group, the management tend to ignore the needs of the public or clients and focus on the desires of the sponsors. The process of formulating strategies and policies are vested in the hands of the paid director and not the board members. •
Fast food is quick, easy to get and cheap very cheap daily meal of many. But, do you even know what is in your food? Or why is it so cheap? Of course not you see an offer for a hamburger for $2 and you say “oh what a deal”, instead of question how and why are they able to make bad sell a burger for such price. Many families in America would feed their family a course of McDonald’s for dinner rather than taking the time out of their day to cook healthier meal for the family.Fast food is becoming a major cause for many health problems in America.
Competitive Advantage McDonald’s As the number one leading fast food brand McDonald’s has other companies looking over its shoulder. In order to keep its spot in top one McDonald’s had to develop new strategies for potential threat. Speed is one of McDonald’s advantages because they serve customers quickly and in good quality. The speed also utilizes economic to achieve the cost advantage and increase name recognition. McDonald’s taste in food is also a competitive advantage because it’s almost all over the world which makes people trust McDonald’s quality more than other fast food companies.
However, people assimilate McDonald’s to junk food unlike the ”Subway buster”. Will McWrap help McDonald’s sustain competitive advantage? As McDonalds is known for being a quick-service restaurant, it attracts mostly customers who want quickly made food. I believe that the McWrap is slowing down the service, which exacerbates the brand. The speedy service is one of the main qualities of McDonald’s, and is one of their biggest competitive advantages.
Hofstede could have considered about organisational culture. McDonalds is the representative example of organisation with an aim of maintaining similar level of quality, consumer service, value, food taste, and cleanliness. The main strengths of McDonalds rely on the fast services along with the taste of the food. These aspects have demonstrated the profitable elements in the western market. Asians, on the other hand, were not used to have lunch or dinner in certain minutes due to which McDonalds was required to consider its strategy for attracting consumers and for generating its profit levels (Saunders, et al., 2010).
The purpose of this study is to examine and analyze the impact of national culture on human resource management policies and practices within multi-national organization. The report expects to respond the significance of this question: Are HRM policies and practices influenced by national culture or not? It is usually accepted that the procedures of management is considered universal. In this report it also point outs that the influence of national culture within multinational organization i.e. career development and reward are maintained but the influence of national culture on participative management and recruitment are not maintained.
Wal-Mart perceives that quality is crucial, so it chooses the suppliers carefully and maintain a good quality level of goods, without considering cost minimization. The bargaining power of customers determines how much customers can impose pressure on margins and volumes. Branding and brand loyalty may be a potent source of competitive advantage. For example, in Sichuan, because of the habit of Sichuan people, spicy food is available at Wal-Mart. According to the Fortune Global 500 list in 2014, Walmart is the world 's largest company by revenue.